SUSTAINABLE MANUFACTURER OF THE YEAR

By Alex Cosgrove

News From The Brewhouse No.11 – Perro Tonto 2016 Limited Edition Brew

Welcome to this rather festive edition of News From the Brewhouse we are introducing our 2016 limited edition brew – Perro Tonto. This is the third year of our barrel aging project with this year sherry casks taking centre stage.

Perro Tonto is a sherry cask aged premium amber ale, a celebration of success and the finer things in life this ale is dedicated to everyone who has supported Purity since 2005.

This limited edition brew comes in corked champagne style 750 ml bottles has been crafted using premium Maris Otter, Crystal, Black & Wheat malts, hopped with Pilgrim & Cascade then aged in authentic Spanish sherry casks for 6 months. Perro Tonto has aromas of sweet dry fruits of raisins and rich Christmas cake, with a luxurious and perfectly balanced beer that leaves you wanting more.

The name Perro Tonto (Spanish for ‘Silly Dog’) is our tribute to the catalogue of perils which befuddled our much loved Useless Bloody Urchin (UBU) who left for the great sunset in the sky… a tip of the sombrero to the maverick dog whose spirit still guides Purity to this very day.

Speaking about Perro Tonto, our co-founder Paul Halsey explains “2016 has been incredible for Purity and to be able to produce a beer that celebrates this is amazing. We are immensely proud of Perro Tonto and it is a real testament to the skill and dedication of our brew team. We love presenting our limited edition brews in 750ml bottles as it gives a real sense of occasion when you twist the cork on a fine barrel aged beer. We were delighted by how well our previous limited edition beers X & Gnarly sold and the feedback we received. Also it is great to pay homage to our former canine friend.”

Our Director of Brewing Flo Vialan on the brew said, “I am incredibly proud of our latest limited release beer and to be able to pay homage to our former canine friend is amazing! That was the first beer I brewed when I came to Purity and in a previous life focussing on wine it is great to be able to use sherry casks. Brewing these limited edition beers is great as it allows the team to experiment and truly showcase the talent and skill we have and the dedication in crafting a quality beer. I cannot wait to pop mine open over Christmas!”

Paul added: “A major part of our development over the last 11 years has been on how to achieve absolute consistency and pure quality throughout the business, and our limited edition beers are a great way of showcasing the skills of our brew team. It’s a stunning beer for our loyal Puritans and a true testament to the quality from the brew house. It shows just how far we have come as a brewery and how far we want to keep on pushing, not only our own beers but the beer market too.”

Perro Tonto is limited to just 900 bottles which will each be individually numbered and available both from our brewery shop and online at www.bottleshack.uk

So if you are planning a festive celebration this Christmas or are just looking for something a little bit different to the norm and rather special make sure you grab a bottle of Perro Tonto and enjoy – Salud amigo!

By Alex Cosgrove

News From The Brewhouse No.10 – Bunny Hop Lands!

We are delighted to announce that we are launching our first new permanent beer in seven years – an extra hopped pale ale called Bunny Hop.

Bunny Hop is brewed with Maris Otter, Lager Malt, Cara Pils and Wheat Malts. Then generously hopped with Pilgrim, Eureka, El Dorado and Chinook, Bunny Hop is a bold beer, which perfectly balances its low abv of 3.5%, pale malts and powerful hops.

It has a pronounced bitterness at 55 IBU’s but an extraordinarily pale colour, similar to that of a pilsner, with aromas of fresh grass, pine and grapefruit thanks to the generous use of Chinook, and a dash of El Dorado offering apricot and peach notes. Bunny Hop has been expertly brewed to deliver a clean, dry mouthfeel with no compromise on hop aroma and a full, hoppy flavour profile.

The launch of Bunny Hop shows our commitment to cask beer and the upholding of tradition whilst pushing the boundaries of what is possible when using the finest hops and malts to create an extraordinary, yet perfectly balanced beer.

Our Director of Brewing, Flo Vialan, explains: “Creating a very pale, low abv beer, which packs a punch in the flavour stakes, was a big challenge. With this beer we have had to innovate to the extreme, even to the point of designing and manufacturing new equipment which allows us to dry hop the beer in a way which delivers a perfect balance between not only the hop and the malt, but also the hop and the yeast, an aspect which is often overlooked in brewing.”

Paul Halsey, our founder, adds: “Bunny Hop has been a work of great passion and innovation, and marks the culmination of more than ten years at the head of this fantastic business. The brewery started with a leap of faith when I sold up all I owned to get it going. This beer is a nod to that and has great meaning for me personally. I stumbled upon Upper Spernall Farm where our Brewery is now based during a cycle ride through the Warwickshire countryside.”

“As I rode my mountain bike along the winding lane, I remember having to dodge these rabbits that shot out in front of me and one in particular nearly made me crash into Granville the farm owner. As I dusted myself down we got talking about my plans for a brewery and Granville suggested his farm as the perfect location. The rest is history. I have a lot to thank those rabbits for, hence the name! Bunny Hop is a remarkable beer and a true reflection what an incredible brew team we have at Purity.”

Bunny Hop is available now for trade customers if you would like to stock Bunny Hop either call the brewery or your account manager. Bunny hop will be available soon in either 9 pint mini cask or 36 pint polypin from www.bottleshack.uk

By Alex Cosgrove

Pure Hopped Cider Launch Bristol & London

We would be delighted if you could join us either Tuesday 15/11/16 from 18.00 or Thursday 17/11/16 from 5.30 as we launch Pure Hopped Cider on draught at the Queens Head Acton Street and the  Famous Royal Navy Volunteer and celebrate the last 12 months success for Purity as we showcase this unique new product. We know that this time of year is when things get a little hectic so we would be chuffed if you could join us – we hope you can make it along!

Pure Hopped Cider is a new craft cider made with a 100% fresh apple juice from Herefordshire and a dash of the finest Target hops from Worcestershire which is gently matured in  oak vats to produce a beautifully balanced and smooth   drinking cider with a natural haze and sweet undertone which compliments the hoppy citrus flavours and lingering dry finish.

By Alex Cosgrove

News from the Brewhouse No.9 – Pure Hopped Cider

Welcome to the latest edition of the news from the brews, this month we’re bringing news from the brew house and the cider press. Eagle eyed Purity and Westons Cider fans will have seen we have been busy over the last few months collaborating to bring an exciting new cider; Pure Hopped! Our new cider is a craft cider made with a 100% fresh apple juice from Herefordshire and a dash of the finest Target hops from Worcestershire.  Pure hopped cider adds genuine innovation to the growing craft cider market.

Pure Hopped is made with locally sourced cider apples from Herefordshire and Target hops from Stocks Farm in Worcestershire, before being gently matured for up to 6 months in Westons own oak vats. The result is a beautifully balanced and smooth drinking cider with a naturally hazy appearance. Sweet undertones compliment the subtle citrus and hop flavours leaving a refreshingly dry finish.

Pure Hopped is the result of a chance conversation on the annual hop walk at Worcestershire’s Stocks Farm. During the walk our MD Paul Halsey spoke to the farm’s owner and British hop advocate, Ali Capper, about the hopped ciders he had tried in the United States. With a glint in her eye, Ali took Paul to the Target hop bines and instantly Paul knew that Ali ‘got it’.

After discussing the idea with Westons Guy Lawrence, the 5th generation cider maker, they set out to create a unique blend of 100% cider apples ideally suited to the Target hops from Stocks Farm. Two weeks later they poured two glasses straight from the tap and a perfect collaboration was born – a balanced cider with a citrus hop twist.

Our founder Paul explains his excitement on Pure Hopped “We are in an age of true innovation in the drinks sector. At Purity we are proud to have been at the forefront of the craft beer movement in the UK throughout the past 10 years and are delighted to be working with Westons on our latest collaboration. Hopped cider is something I came across in the US and ever since my first pint I have been going on about these ciders to Flo & his team to see what we could do. Since that trip to Portland in the States I have wanted to create one. Combining the expertise of Westons and the innovation of Purity has led us to create a premium craft cider of the finest quality.”

Pure Hopped Cider is a great match for slow roasted apple and cinnamon glazed belly pork with buttered leeks and duck fat roast potatoes. Pure Hopped Cider is out now and available from our brewery shop and http://www.bottleshack.uk/cider-and-perry?product_id=275

By Alex Cosgrove

News from the Brewhouse No. 8 – Festival Frolics

Welcome to the latest edition of News from the Brews. This month we decided to try and hold on to the last of the summer and look back on our record breaking summer of events and festivals.

If you’ve been following our social media you’ll have seen Purity has been at lots of events and festivals this summer, it was in fact a record breaking summer for Purity in terms of the number of events undertaken. From Bruce Springsteen at the Ricoh Arena, Mostly Jazz, Funk and Soul, Ocean Colour Scene, Birmingham Beer Bash, Tap Takeovers to Lunar Festival and Moseley Folk it has been an incredible summer. So as the sunshine fades we got an insight into what goes on behind the scenes at all these events with our Marketing & Events team.

Our Marketing & Events Manager Ian Parkes, our Marketing & Events Coordinator Alex Cosgrove and our Head of Logistics Ian Back have had a mammoth summer with events almost every weekend. So after a small rest bite we decided to grab a chat with them to find out just what it takes to deliver our award winning beer to all of these events.

As Marketing & Events manager how do you decide which events and festivals to get involved with?

IP: We make sure that we work with events that enable us to get close to our consumers, align with our values and interests and those festivals which care about the quality of the beers that they offer to the festival goers. Music is close to our hearts at Purity and we have been lucky enough to work with some of the most exciting and well respected festivals within the U.K. We started off working with the Moseley Festivals, Soul/Funk and Folk and 10 years later still work with the festival to supply great beer to accompany the amazing music. Since then we have seen our beer go out to Wilderness, Shambala, Lunar Festival and most recently Camper Calling to name but a few. The festival scene has also been a great way for us to retain a real connection to our local community none more so than the likes of Kineton and Napton Music Festivals and Alcester Food Festival. We love to see people enjoying our beers and being at the festival is a great way for us to do this.

What event has been the most challenging this summer?

IP: All of the festivals we work with present their own challenges but mainly because of our own high standards that we set for the beer. We are committed to making sure that you get as good a pint as you’d get in your local pub but at your favourite outdoor festival. This in itself is no mean feat as you have to deal with bigger temperature differentials, interesting terrain for heavy beer deliveries and a turnover of beer which makes good cellar management essential to getting the beer conditioned to our exacting ‘Pure Quality’ standards. Luckily we have a team here at Purity who love cask beer and take real pride in serving a pint in the best possible condition.

IB: I found the Mostly Jazz very challenging this year especially with the addition of the OCS Concert at the end of the week. We were presented with a new location for the main bar which in itself was a challenge to set up due to the uneven ground and ensuring the racking was erected securely and that stock was kept as cool as possible prior to the events. The positive feedback regarding the quality of the beer and the visual impact made it all worthwhile!

As Head of Logistics you must work very closely with Ian P how does it work with getting the event delivered from set up with the marketing team?

IB: I have worked with Ian for a few years now setting up and delivering events and we have developed a really strong relationship. We both understand the importance of quality and brand presentation and both fully understand that event organisers are likely to change their mind or have new ideas along the way which need to be catered for. Working together as a team on these events means that every eventuality can be covered, from emergency orders to technical service and training. We also have a really strong Distribution Team who all understand the complexities of these events and are willing to get stuck in to ensure that they run as smoothly and as profitably as possible.

Alex you were looking after the Ricoh for Bruce Springsteen whilst everyone else was at Lunar how was that?

AC: What an evening! It was a busy week that week with the build up to Lunar Festival as well so I spent the most part of the week over there. We had seen the crowd queuing on social media and thought it was going to be busy but nothing could prepare you for site when I got to the Ricoh! We delivered a record amount of beer to the Ricoh for the gig and it all went! Thankfully the training that Ian and I have delivered to the guys there ensured people got served a quality pint swiftly. We got some great images and had some great social media interaction on the night which combined with Lunar allowed us to kick start a weekend of music!

Music is a key part of Purity’s core values why is that?

IP: Music, like food, beer and cycling are all things which you tend to have to get under the skin of to get the most from. Most people that are into their music are into their food, beer and music aren’t satisfied with simply eating it, drinking it and listening to it, they want to understand, how and why it is made and what the provenance behind it is. We are a pretty creative bunch at Purity and the soundtrack to our lives often provide the creative driving force to the way we do business. We constantly have music on in the office and the incredible thing about our staff is that they rarely disagree on the music choice. 6 Music tends to keep us all happy and helps us all to generate a lively and creative office.

What is the most challenging aspect of delivering quality beer to events?

IB: Temperature and hygiene, by their nature many of these events have no chilled storage and often have to be delivered through a variety of mediums, mud and dust being just two……. Through careful delivery and staff training we ensure that the final serve is as good as the first and the first is of the highest standard. Obviously weather has a major effect on delivering to outside events (let alone its effect on crowd numbers) therefore the elements have to be carefully considered when planning deliveries and storing beer during the event.

Lastly which has been the most enjoyable event this summer for you?

IP: We all love Lunar Festival. We run the entire bar at Lunar, which means we look after everything from the cellar management to the front of house. The festival is brilliant and it gives us the opportunity for the entire team to be put up in front of our consumers and to show them what Purity are all about. Lunar has a great line up and assortment of food and activities, the vibe is awesome and everyone enjoys the atmosphere, which is supremely chilled out. Personally for me Lunar marks the start of the summer and there is no better time for us at Purity than staring ahead at a long, busy summer!

IB: Similar to IP really – Lunar is a mammoth effort from the whole Purity team but very rewarding. Despite the challenge it proved I did love the Ocean Colour Scene gig straight after Mostly Jazz. It was another huge effort from everyone involved to deliver two sell-out crowds our beer and we even had to deliver extra beer in on Friday night!

AC:  Tough one, Bruce Springsteen as I was in charge (kind of), Birmingham Beer Bash was great to enjoying some awesome beers and chatting to fellow beer fans. But for me Lunar is always a highlight and this year was no exception, I even roped in a mate from home to become an honorary Purity member! It is truly like nothing else that weekend and if you haven’t been you need to check out next year and make sure to go through the Magic Door.

By Alex Cosgrove

Tours da Force!

With the fantastic growth we have had in sales and spread around the UK we have increasing numbers of people who want to know more about how we brew our award winning beers and the secrets behind our business success.

From fairly humble beginnings our Saturday brewery tours have proven so popular that each week is booked up well in advance. To keep up with this demand we will be running 2 brewery tours on Saturdays from October the 1st. One at 10.30am to 12.15 and one at 2pm to 3.45.

After a tutored tasting with our front of house manager to begin, the brewery tour takes on the building block principles of the business; Pure Quality, Pure Eco and Pure Brand before getting into the finer details of ingredients and brewing techniques.

Whether you are just catching on the real beer revolution or are a longstanding fan of Purity and great beer there will be something for you…along with a few beers at the end to be enjoyed.

We are also still running our more established evening tours for private groups of 10 to 20 people. These premium experience evenings feature the same engagement with the beer and brewery with the added bonus of a meal in the middle. The grain to glass tour is backed up with a true field to fork delight as the stew or chilli options are both cooked in the farmhouse next to the brewery using beef from the famous Longhorn cattle that share this wonderful farmland with us.

We look forward to seeing you up at Purity with your family and friends so we can share our passion for great beer and great experiences with you.

Shop opening hours will revert to 10am to 1pm so that we can run the afternoon tour. Guests of the tour will be able to use the shop at the end of both morning and afternoon tours.

To find out more or make your booking either email john.conod@puritybrewing.com or call our friendly team on 01789 488 007.

By Alex Cosgrove

Purity Gears Up For The New Season

The new rugby season is nearly upon us and we cannot wait! Hopefully there will be even more excitement on the field of play at the Ricoh Arena this year and with the new signings Wasps Rugby have made here’s to even more Pure Gold moments and dare we mention the ‘P’ word at the Butts Park Arena? We certainly hope that Coventry Rugby can get promoted. Let’s hope we can top last season and make the 2016/17 season one to remember.

Coventry Rugby: 

But that is not all – as we are also back at the Butts Park Arena continuing our support for Coventry Rugby in their promotion bid! It has been a busy summer both on and off the field for Coventry with some exciting signings on the player front and we have equally been busy refreshing the Purity Tent and we have some exciting competitions and initiatives to give Coventry Rugby fans more of a chance to enjoy our award winning brews. First up is a brand new weekly ticket giveaway for Coventry Rugby home games we have a pair of tickets to on offer for each game so stay tuned to all our social channels to find out how you can win.

Coventry Rugby fans will be able to enjoy Pure UBU and Pure Gold in the designated Purity Ale tent and from the bar in the main concourse, here’s to a successful season for both of our rugby friends and hope it is a year to remember!

Wasps Rugby:

Brand new for the 2016/17 campaign is our #TweetYourSeat this new competition will run for every home league game this season and to win a case of Pure Gold it couldn’t be simpler. All you have to do is grab a pint of Purity from one of our bars on the concourse then head into the stadium bowl and tweet @purityale the view from your seat with your beer! The best photo from the game will then have a case of our award winning Pure Gold delivered to their home address to enjoy.

Our popular feature, #PureGold moments are back for the new season bigger and better. We’re bringing the potential #PureGold moments to you via video. Once again the vote for your favourite will take place on Twitter the Monday after the game and one of the people who retweet the winning moment will win a pair of tickets to the next Wasps Rugby home game. We will also be running some exciting competitions throughout the season and lets go one better than last year.

 

For more information and regular updates on the progress of Coventry Rugby & Wasps Rugby make sure you are following all our social media channels. www.facebook.com/puritybrewingco, www.twitter.com/purityale, www.instagram.com/purityale

By Alex Cosgrove

Meet The Brewery – Pure ‘Smiths’

We’re taking over ‘SMITHS’ for one night only! Join us on the 28th September as we host a meet the brewer event with one of our favourite places in the Capital.

We are holding a tap takeover with Longhorn IPA, Lawless Lager plus a rare keg of our prototype brew. We will be hosting a talk on the history of Purity and how our beers are brewed with our head brewer Flo.

To secure your name on the guest list email Alena @ ‘SMITHS’ Alena@smithsofsmithfield.co.uk

‘SMITHS’ of Smithfield is the Grade II listed four-floor venue in the heart of Smithfield Market – London’s only working meat market.

The venue and it’s 3 restaurant’s priority has always been to serve simple food made from the finest British ingredients, served in an unpretentious way in a relaxed atmosphere.

The impressive building was lovingly restored by the “SMITHS” team with architects Wells Mackereth, having stood empty for over 40 years. There’s a definitive New York feel to the overall style with plenty of open spaces, blasted brickwork, big windows and comfy leather seating. Each of the four floors has a distinctive style – food, design and atmosphere – offering pretty much something for everyone depending on mood, budget or time.

For more information on ‘SMITHS’ check out http://www.smithsofsmithfield.co.uk/ or follow their social media. https://twitter.com/thisissmithshttps://www.facebook.com/ThisisSmiths

By Alex Cosgrove

We’re Hiring – Sales Advisor

Due to continued growth and success we are currently seeking an office based sales professional to join our thriving sales support team. This role is key to supporting our sustained growth and the ideal candidate will be driven and determined to help us fulfil our ambitious plans.

The Candidate:

  • Experience working in sales or a sales support function
  • Ideally have a background in the hospitality or drinks industry with a passion for craft beer
  • Excellent work ethic with an ability to operate as an individual whilst also being a big team player
  • Commercially aware with a thirst for finding new business
  • Very efficient with a positive can do attitude
  • Strong communication skills with an ability to form solid working relationships
  • Proficient in Microsoft Office

Job Description:

  • Report to the Sales Office Manager and proactively manage a diary of 150+ live accounts based in our core heartland through outbound calls.
  • Deliver and maintain an excellent level of customer service with existing and new accounts by processing orders in a courteous and efficient manner.
  • Effectively manage sales and service queries by complying with company policies to generate and offer effective solutions.
  • Develop and grow existing accounts by maximising opportunities to deliver incremental volume to meet sales targets.
  • Work in conjunction with all other areas of the business to achieve a high level of satisfaction for our customers.
  • Work in close conjunction with Regional Account Managers to monitor account performance whilst rapidly and effectively addressing under performance through proactive analysis and support.
  • Proactively develop a new business pipeline by seeking potential new business opportunities and passing the details to the Regional Account Manager for that area.
  • Weekly telemarketing exercises to be carried out, details of which to be determined by the business needs at the time. This could range from promotion of new products to driving orders within certain categories.

Please send a copy of your CV and a cover letter to jobs@puritybrewing.com – closing date is 30th September 17.00pm. For more information please don’t hesitate to contact the Brewery on 01789 488 007 or via the jobs email.

By Alex Cosgrove

We’re Hiring!

Due to continued growth we have an exciting opportunity for someone to join the Purity family.

We are recruiting for an experienced and commercially astute, field based Regional Account Manager for Birmingham, Black Country and the surrounding areas.

We are looking for someone with:

  • A proven sales record, minimum of two years drinks industry experience and a thorough understanding of the on trade.
  • Possesses the ability to build strong and long lasting relationships with customers to drive profitable sales.
  • Strong selling and negotiation skills to secure new customers to support our strong growth ambitions.
  • Ability to work across all on trade channels to deliver growth but with a particular focus in the Independent Free Trade.
  • Excellent standards and a positive work ethic.
  • Can do attitude, with the ability to work at pace in a highly competitive industry.
  • Ideally graduated to Degree level.
  • The successful candidate will be:
    • Based in Birmingham with a good knowledge of the local area
    • Brand savvy with a love of artisan and craft drinks
    • Hard working and self-motivated, with evening work and weekends part of the role
    • Able to work on own initiative, but also perform as an effective team member
    • Confident, reliable and responsible

To succeed in this role you will need to be a proven sales animal, an achiever who is results driven and with the ability to operate in a challenging and fast paced environment.

The Package:

  • Competitive Basic Salary
  • Bonus
  • Mobile & Laptop
  • Product Allowance
  • Company car

To apply, please send a copy of your CV along with a covering letter to jobs@puritybrewing.com

Closing date for applications is Friday 12th August 2016.  We will review applications and respond within two weeks of the closing date.   Successful applicants will then be invited to up to two rounds of interviews.

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News From The Brewhouse No.11 – Perro Tonto 2016 Limited Edition Brew
News From The Brewhouse No.10 – Bunny Hop Lands!
Pure Hopped Cider Launch Bristol & London
News from the Brewhouse No.9 – Pure Hopped Cider
News from the Brewhouse No. 8 – Festival Frolics
Tours da Force!
Purity Gears Up For The New Season