Welcome to a very special edition of News from the Brewhouse, which this month is brought to you all the way from Veltins Brewery in Germany! Last month some of the Purity team had the opportunity to head over to Dusseldorf and get to grips with all things Pilsener and to by no means rub it in, here’s what we found – Enjoy!
What is a Pilsener?
Pilsener is a type of pale lager that takes its name from the city of Plzeň, Bohemia, Czech Republic, where it was first produced in 1842.
Purity Brewing Co. and Veltins:
Purity has been importing Veltins Pilsener for a number of years. Veltins is highly regarded as one of the finest examples of German Pilsener. The water from the mountain springs all around Grevenstein is unusually soft. The brewery was formed in 1824 and is still owned by the same family. Veltins has gone from a small family operation starting as a brewpub in Grevenstein to now one of the largest brewers in Germany!
On the plane back from Germany we sat down with Purity Director of Sales Darryl Hinksman to give his reflections on the trip and explain how Veltins has become an integral element of Purity’s extended family.
- Firstly why was Veltins chosen to join the Purity family?
We felt there were a lot of similarities; independently owned by the same family, a passion for quality and a strong ethical conviction which underpins everything they do which we felt matched our own approach.
- What is it that makes Veltins Pilsener so special?
An absolute obsession with quality; strict adherence to the Reinheitsgebot (the 1516 German Purity Law) and their own natural spring water, they realised that their water was the perfect base for brewing Pilsener. They took the decision to only brew that style and brew the best beer that they can
- Our Lawless Lager won the best German Style lager – how does it differ to Veltins?
Perhaps the biggest difference is the style; Veltins is a classic Pilsener whereas Lawless is a classic Pilsener with an idiosyncratic Purity twist! Lawless unlike Veltins is unfiltered and unpasteurised which adds to the flavour and also the hop profile we use differs to our German friends. We use an American hop El Dorado which gives Lawless its citrus notes and the kicker at the end.
- What do you think are the similarities between the two brewers?
The main similarity has to be that we are both committed to sustainability. Veltins have their own water treatment centre similar if not more industrial than our own wetland system. They also are sticklers for quality and like us do everything to the best of their ability. You could easily apply our mantra of Pure Quality to Veltins in that the cleanliness and pride of work in the brew house drives us all forward.
- How different is their brewery to ours?
It’s all about scale – the principles are the same as is the passion for hygiene and quality – it’s just that their brewery is one of the largest in Germany.
- What can we learn from the way Veltins do business?
Build it and they will come! Essentially if you focus on producing the best possible beer without compromise then there are consumers who appreciate what you do and your business will grow. The trip to Veltins was an inspiring trip for us at Purity as it shows that even large established brewers who stick to their core values can flourish. They also recycle old and damaged beer crates to gain the raw material for new boxes. The rinsed bottles labels, cardboard boxes and other paper waste are recycled from paper mills.
Additionally Veltins strive to protect the environment and support numerous conservation projects in their local community. This commitment to develop sustainable future is something that we at Purity take inspiration from and shows us that brewing with a conscience is the right way!
The trip was a great success and not only gave us a greater insight to the Veltins business but also how beer fits into German culture. Check our social channels for some more pictures from the trip.
If you want to try some Veltins for yourself or to check out our other German beers pop over to www.bottleshack.uk/beer/bottled-beer&filter=34
Prost! – Grab yourself a Veltins!