By Alex Cosgrove

News from the Brewhouse No. 8 – Festival Frolics

Welcome to the latest edition of News from the Brews. This month we decided to try and hold on to the last of the summer and look back on our record breaking summer of events and festivals.

If you’ve been following our social media you’ll have seen Purity has been at lots of events and festivals this summer, it was in fact a record breaking summer for Purity in terms of the number of events undertaken. From Bruce Springsteen at the Ricoh Arena, Mostly Jazz, Funk and Soul, Ocean Colour Scene, Birmingham Beer Bash, Tap Takeovers to Lunar Festival and Moseley Folk it has been an incredible summer. So as the sunshine fades we got an insight into what goes on behind the scenes at all these events with our Marketing & Events team.

Our Marketing & Events Manager Ian Parkes, our Marketing & Events Coordinator Alex Cosgrove and our Head of Logistics Ian Back have had a mammoth summer with events almost every weekend. So after a small rest bite we decided to grab a chat with them to find out just what it takes to deliver our award winning beer to all of these events.

As Marketing & Events manager how do you decide which events and festivals to get involved with?

IP: We make sure that we work with events that enable us to get close to our consumers, align with our values and interests and those festivals which care about the quality of the beers that they offer to the festival goers. Music is close to our hearts at Purity and we have been lucky enough to work with some of the most exciting and well respected festivals within the U.K. We started off working with the Moseley Festivals, Soul/Funk and Folk and 10 years later still work with the festival to supply great beer to accompany the amazing music. Since then we have seen our beer go out to Wilderness, Shambala, Lunar Festival and most recently Camper Calling to name but a few. The festival scene has also been a great way for us to retain a real connection to our local community none more so than the likes of Kineton and Napton Music Festivals and Alcester Food Festival. We love to see people enjoying our beers and being at the festival is a great way for us to do this.

What event has been the most challenging this summer?

IP: All of the festivals we work with present their own challenges but mainly because of our own high standards that we set for the beer. We are committed to making sure that you get as good a pint as you’d get in your local pub but at your favourite outdoor festival. This in itself is no mean feat as you have to deal with bigger temperature differentials, interesting terrain for heavy beer deliveries and a turnover of beer which makes good cellar management essential to getting the beer conditioned to our exacting ‘Pure Quality’ standards. Luckily we have a team here at Purity who love cask beer and take real pride in serving a pint in the best possible condition.

IB: I found the Mostly Jazz very challenging this year especially with the addition of the OCS Concert at the end of the week. We were presented with a new location for the main bar which in itself was a challenge to set up due to the uneven ground and ensuring the racking was erected securely and that stock was kept as cool as possible prior to the events. The positive feedback regarding the quality of the beer and the visual impact made it all worthwhile!

As Head of Logistics you must work very closely with Ian P how does it work with getting the event delivered from set up with the marketing team?

IB: I have worked with Ian for a few years now setting up and delivering events and we have developed a really strong relationship. We both understand the importance of quality and brand presentation and both fully understand that event organisers are likely to change their mind or have new ideas along the way which need to be catered for. Working together as a team on these events means that every eventuality can be covered, from emergency orders to technical service and training. We also have a really strong Distribution Team who all understand the complexities of these events and are willing to get stuck in to ensure that they run as smoothly and as profitably as possible.

Alex you were looking after the Ricoh for Bruce Springsteen whilst everyone else was at Lunar how was that?

AC: What an evening! It was a busy week that week with the build up to Lunar Festival as well so I spent the most part of the week over there. We had seen the crowd queuing on social media and thought it was going to be busy but nothing could prepare you for site when I got to the Ricoh! We delivered a record amount of beer to the Ricoh for the gig and it all went! Thankfully the training that Ian and I have delivered to the guys there ensured people got served a quality pint swiftly. We got some great images and had some great social media interaction on the night which combined with Lunar allowed us to kick start a weekend of music!

Music is a key part of Purity’s core values why is that?

IP: Music, like food, beer and cycling are all things which you tend to have to get under the skin of to get the most from. Most people that are into their music are into their food, beer and music aren’t satisfied with simply eating it, drinking it and listening to it, they want to understand, how and why it is made and what the provenance behind it is. We are a pretty creative bunch at Purity and the soundtrack to our lives often provide the creative driving force to the way we do business. We constantly have music on in the office and the incredible thing about our staff is that they rarely disagree on the music choice. 6 Music tends to keep us all happy and helps us all to generate a lively and creative office.

What is the most challenging aspect of delivering quality beer to events?

IB: Temperature and hygiene, by their nature many of these events have no chilled storage and often have to be delivered through a variety of mediums, mud and dust being just two……. Through careful delivery and staff training we ensure that the final serve is as good as the first and the first is of the highest standard. Obviously weather has a major effect on delivering to outside events (let alone its effect on crowd numbers) therefore the elements have to be carefully considered when planning deliveries and storing beer during the event.

Lastly which has been the most enjoyable event this summer for you?

IP: We all love Lunar Festival. We run the entire bar at Lunar, which means we look after everything from the cellar management to the front of house. The festival is brilliant and it gives us the opportunity for the entire team to be put up in front of our consumers and to show them what Purity are all about. Lunar has a great line up and assortment of food and activities, the vibe is awesome and everyone enjoys the atmosphere, which is supremely chilled out. Personally for me Lunar marks the start of the summer and there is no better time for us at Purity than staring ahead at a long, busy summer!

IB: Similar to IP really – Lunar is a mammoth effort from the whole Purity team but very rewarding. Despite the challenge it proved I did love the Ocean Colour Scene gig straight after Mostly Jazz. It was another huge effort from everyone involved to deliver two sell-out crowds our beer and we even had to deliver extra beer in on Friday night!

AC:  Tough one, Bruce Springsteen as I was in charge (kind of), Birmingham Beer Bash was great to enjoying some awesome beers and chatting to fellow beer fans. But for me Lunar is always a highlight and this year was no exception, I even roped in a mate from home to become an honorary Purity member! It is truly like nothing else that weekend and if you haven’t been you need to check out next year and make sure to go through the Magic Door.

By Alex Cosgrove

Tours da Force!

With the fantastic growth we have had in sales and spread around the UK we have increasing numbers of people who want to know more about how we brew our award winning beers and the secrets behind our business success.

From fairly humble beginnings our Saturday brewery tours have proven so popular that each week is booked up well in advance. To keep up with this demand we will be running 2 brewery tours on Saturdays from October the 1st. One at 10.30am to 12.15 and one at 2pm to 3.45.

After a tutored tasting with our front of house manager to begin, the brewery tour takes on the building block principles of the business; Pure Quality, Pure Eco and Pure Brand before getting into the finer details of ingredients and brewing techniques.

Whether you are just catching on the real beer revolution or are a longstanding fan of Purity and great beer there will be something for you…along with a few beers at the end to be enjoyed.

We are also still running our more established evening tours for private groups of 10 to 20 people. These premium experience evenings feature the same engagement with the beer and brewery with the added bonus of a meal in the middle. The grain to glass tour is backed up with a true field to fork delight as the stew or chilli options are both cooked in the farmhouse next to the brewery using beef from the famous Longhorn cattle that share this wonderful farmland with us.

We look forward to seeing you up at Purity with your family and friends so we can share our passion for great beer and great experiences with you.

Shop opening hours will revert to 10am to 1pm so that we can run the afternoon tour. Guests of the tour will be able to use the shop at the end of both morning and afternoon tours.

To find out more or make your booking either email or call our friendly team on 01789 488 007.

By Alex Cosgrove

Purity Gears Up For The New Season

The new rugby season is nearly upon us and we cannot wait! Hopefully there will be even more excitement on the field of play at the Ricoh Arena this year and with the new signings Wasps Rugby have made here’s to even more Pure Gold moments and dare we mention the ‘P’ word at the Butts Park Arena? We certainly hope that Coventry Rugby can get promoted. Let’s hope we can top last season and make the 2016/17 season one to remember.

Coventry Rugby: 

But that is not all – as we are also back at the Butts Park Arena continuing our support for Coventry Rugby in their promotion bid! It has been a busy summer both on and off the field for Coventry with some exciting signings on the player front and we have equally been busy refreshing the Purity Tent and we have some exciting competitions and initiatives to give Coventry Rugby fans more of a chance to enjoy our award winning brews. First up is a brand new weekly ticket giveaway for Coventry Rugby home games we have a pair of tickets to on offer for each game so stay tuned to all our social channels to find out how you can win.

Coventry Rugby fans will be able to enjoy Pure UBU and Pure Gold in the designated Purity Ale tent and from the bar in the main concourse, here’s to a successful season for both of our rugby friends and hope it is a year to remember!

Wasps Rugby:

Brand new for the 2016/17 campaign is our #TweetYourSeat this new competition will run for every home league game this season and to win a case of Pure Gold it couldn’t be simpler. All you have to do is grab a pint of Purity from one of our bars on the concourse then head into the stadium bowl and tweet @purityale the view from your seat with your beer! The best photo from the game will then have a case of our award winning Pure Gold delivered to their home address to enjoy.

Our popular feature, #PureGold moments are back for the new season bigger and better. We’re bringing the potential #PureGold moments to you via video. Once again the vote for your favourite will take place on Twitter the Monday after the game and one of the people who retweet the winning moment will win a pair of tickets to the next Wasps Rugby home game. We will also be running some exciting competitions throughout the season and lets go one better than last year.


For more information and regular updates on the progress of Coventry Rugby & Wasps Rugby make sure you are following all our social media channels.,,

By Alex Cosgrove

Meet The Brewery – Pure ‘Smiths’

We’re taking over ‘SMITHS’ for one night only! Join us on the 28th September as we host a meet the brewer event with one of our favourite places in the Capital.

We are holding a tap takeover with Longhorn IPA, Lawless Lager plus a rare keg of our prototype brew. We will be hosting a talk on the history of Purity and how our beers are brewed with our head brewer Flo.

To secure your name on the guest list email Alena @ ‘SMITHS’

‘SMITHS’ of Smithfield is the Grade II listed four-floor venue in the heart of Smithfield Market – London’s only working meat market.

The venue and it’s 3 restaurant’s priority has always been to serve simple food made from the finest British ingredients, served in an unpretentious way in a relaxed atmosphere.

The impressive building was lovingly restored by the “SMITHS” team with architects Wells Mackereth, having stood empty for over 40 years. There’s a definitive New York feel to the overall style with plenty of open spaces, blasted brickwork, big windows and comfy leather seating. Each of the four floors has a distinctive style – food, design and atmosphere – offering pretty much something for everyone depending on mood, budget or time.

For more information on ‘SMITHS’ check out or follow their social media.

By Alex Cosgrove

We’re Hiring – Sales Advisor

Due to continued growth and success we are currently seeking an office based sales professional to join our thriving sales support team. This role is key to supporting our sustained growth and the ideal candidate will be driven and determined to help us fulfil our ambitious plans.

The Candidate:

  • Experience working in sales or a sales support function
  • Ideally have a background in the hospitality or drinks industry with a passion for craft beer
  • Excellent work ethic with an ability to operate as an individual whilst also being a big team player
  • Commercially aware with a thirst for finding new business
  • Very efficient with a positive can do attitude
  • Strong communication skills with an ability to form solid working relationships
  • Proficient in Microsoft Office

Job Description:

  • Report to the Sales Office Manager and proactively manage a diary of 150+ live accounts based in our core heartland through outbound calls.
  • Deliver and maintain an excellent level of customer service with existing and new accounts by processing orders in a courteous and efficient manner.
  • Effectively manage sales and service queries by complying with company policies to generate and offer effective solutions.
  • Develop and grow existing accounts by maximising opportunities to deliver incremental volume to meet sales targets.
  • Work in conjunction with all other areas of the business to achieve a high level of satisfaction for our customers.
  • Work in close conjunction with Regional Account Managers to monitor account performance whilst rapidly and effectively addressing under performance through proactive analysis and support.
  • Proactively develop a new business pipeline by seeking potential new business opportunities and passing the details to the Regional Account Manager for that area.
  • Weekly telemarketing exercises to be carried out, details of which to be determined by the business needs at the time. This could range from promotion of new products to driving orders within certain categories.

Please send a copy of your CV and a cover letter to – closing date is 30th September 17.00pm. For more information please don’t hesitate to contact the Brewery on 01789 488 007 or via the jobs email.

By Alex Cosgrove

We’re Hiring!

Due to continued growth we have an exciting opportunity for someone to join the Purity family.

We are recruiting for an experienced and commercially astute, field based Regional Account Manager for Birmingham, Black Country and the surrounding areas.

We are looking for someone with:

  • A proven sales record, minimum of two years drinks industry experience and a thorough understanding of the on trade.
  • Possesses the ability to build strong and long lasting relationships with customers to drive profitable sales.
  • Strong selling and negotiation skills to secure new customers to support our strong growth ambitions.
  • Ability to work across all on trade channels to deliver growth but with a particular focus in the Independent Free Trade.
  • Excellent standards and a positive work ethic.
  • Can do attitude, with the ability to work at pace in a highly competitive industry.
  • Ideally graduated to Degree level.
  • The successful candidate will be:
    • Based in Birmingham with a good knowledge of the local area
    • Brand savvy with a love of artisan and craft drinks
    • Hard working and self-motivated, with evening work and weekends part of the role
    • Able to work on own initiative, but also perform as an effective team member
    • Confident, reliable and responsible

To succeed in this role you will need to be a proven sales animal, an achiever who is results driven and with the ability to operate in a challenging and fast paced environment.

The Package:

  • Competitive Basic Salary
  • Bonus
  • Mobile & Laptop
  • Product Allowance
  • Company car

To apply, please send a copy of your CV along with a covering letter to

Closing date for applications is Friday 12th August 2016.  We will review applications and respond within two weeks of the closing date.   Successful applicants will then be invited to up to two rounds of interviews.

By Alex Cosgrove

Purity Match Special 2016 – A Blast!

This week saw our 8th annual Purity Match Special held at the home of Exhall & Wixford Cricket Club. A great evening was had by all and we would like to thank everyone who came and who have supported Purity over the last 10 years and in particular JC and his team at Exhall & Wixford CC for hosting us.

This year teams were made up of a range of Purity team members, customers, suppliers and friends. The captains were Purity’s own Darryl Hinksman and Jonathan Winters – a small bit of sledging was going on at the toss but it was all in jest.

Jonathan’s team The Jaffas were put into bat by The Flippers and eventually reached a respectable score of 124 (each team started on 100 and 10 runs were lost for every wicket) a mixed bag of cricketing ability was on show and some dubious umpiring decisions led to much entertainment for the crowd.

After refuelling from our friends The Meatshack who were on hand to keep everyone fed with their gourmet burgers it was the turn of the Flippers to go into bat and our Director of Brewing and Sales Manager Flo Vialan and Paul Hannon led the chase. Despite the best efforts of the cricketers of Purity the bowling by the Jaffas just showed the pitch was a bowler’s paradise. The final score for The Flippers was 77, meaning Jonathan Winters made it back to back wins.

Overall it was a cracking event and great to see so many people come and enjoy themselves in the sun with plenty of our award winning brews and as our MD Paul Halsey said last night, “It’s a pleasure to host these events as it is a core part of our business to be part of the local community and here’s to the next 10 years!”

By Alex Cosgrove

News From the Brewhouse No. 7 – It’s a Hard Job…

Welcome to the latest edition of News from the Brewhouse. For those eagle eyed enough to have spotted us on the recent Countryfile – ‘Shakespeare Special’ you will have seen the Bard of Barnsley, Ian McMillan visiting us and talking to our Front of House Manager, John Conod about Purity’s top secret tasting panel. And we wanted to give our Puritans the down low on just what happens, when every Friday various members of the Purity team disappear into the visitor centre for a special beer tasting.

John introduced Ian into this secret and now that the word is out we thought we would grab a chat with Aaron Taubman our Quality Control Manager, so he could explain to our Puritans, just what we get up to.

Firstly Aaron, tasting beer for a living must be really hard work I guess? 

Well it certainly sounds good doesn’t it, but in all seriousness there is much more to it than just standing around drinking a pint. My role at Purity as Quality Control Manager means I oversee all aspects of the production process to ensure that we produce the best quality beer possible. The odd taste test along the way is a perk of the job, but one that is done for the greater good in ensuring that our Puritans get the perfect pint.

How did the tasting panel come about?

Purity has always had a tasting panel. Before I arrived the tastings were all conducted in the brew house by the brew team and Paul and Jim. Nowadays though with Paul and Jim much busier and our standards even higher than ever, we have had to change the way we do things.

All great breweries all have a tasting panel as it ensures that all the beer we produce meets the high standards we set ourselves and by bringing staff members in from all the different departments it reduces the bias that could occur if it was just myself and the brewing team. That is what makes our tasting panel so special that each department takes responsibility for the quality of the beer that goes out of the brewery.

What are the benefits to conducting a tasting panel?

The main benefit is we are able to ensure that what we are brewing meets the quality standards we set but it also allows us to track from brew to brew and see what changes. It provides a quality assurance approach to the brewing process and is something, which has provided inspiration for other quality control processes in other areas of the business as we strive to achieve Pure Quality throughout the brewery.

By having a weekly tasting panel we can quickly detect any potential problems or changes in the beer and put processes in place to ensure that we don’t experience any crises. It also allows us to establish whether we need to make any tweaks to our recipes to keep the beers in tip-top condition. Because we constantly strive to brew the best beer possible we always open ourselves up to honest feedback and the tasting panel is a great platform to test our consistency.

What are the key things you’re looking for in each session?

The key things we are looking for are aroma, how true to brand each of the samples are and most importantly whether the flavour profiles of each beer are as we would expect. Recently we have been doing some work on enhancing the tropical notes we achieve in Longhorn IPA and thanks to the work by of the tasting panel we have been able to increase the aroma profile of the beer.

Have any adjustments been made to any of our beers following the response on these panels?

Yes – many changes have been implemented thanks to the findings of the tasting panel. It goes back to what I said earlier, we are constantly looking to improve and brew the best beer we can. The panel has helped us to make some subtle improvements here and there to recipes and have even been part of the rejection of a batch of hops, which as the brew team suspected, were not up to our own exacting standards.

It must be weird for you to have your work judged by your peers?  

No not at all, in actual fact it is refreshing. By opening up our round table it gives some of the team who don’t often have much to do with the beer a real insight into what we get up too. It keeps us on our toes and as innovators, we like that!

What beers have stood out in the tasting panel to date?

Well the two highest scoring beers of the sessions so far have been ‘X’ our bourbon aged Rye IPA and a new beer, which we have coming out soon!

Flo and I created  ‘X’ to celebrate Purity’s 10th birthday and both the bottle a limited edition keg version scored really highly with all our tasters. The second brew was one that is yet to see the light of day (apart from a few special test locations) and it scored higher than any other beer we have tasted to date. This is really exciting as we have been thinking about brewing this style of beer for a while and it seems like we are definitely on the right track with it and after a couple more small changes, think it will be ready to launch.  Watch this space I guess!

Hopefully we have been able to bring you a real insight into how serious we take quality of the beer we produce and that every member of the Purity team plays an important role into producing our award winning beers. If you want to learn more about X the highest rated beer at the round table tastings then take a look back at our previous News from the Brewhouse here…. Or to buy your own commemorative brew check out

By Alex Cosgrove

News From The Brewhouse No.6 – From 2 Guys & a Dog To Now…

To celebrate Purity Brewing Co 10th anniversary we sat down with our founders Paul Halsey and Jim Minkin and get their take on the last decade.

The story of how Purity was born is well documented. 10 years ago friends Paul and Jim decided to leave their full time jobs and set up roots in rural Warwickshire. Since then Purity has grown from 2 mates and a dog to a team of 35 with a state of the art Brewhouse and a host of awards including World Beer Awards for Pure UBU and Lawless Lager and the award for UK Sustainable Manufacturer of the Year 2015.

To reflect on the past decade we sat down with Paul and Jim to look back the last 10 years and more importantly talk about what the future has in store for Purity.

  • Paul, Jim… I guess we should start at the beginning. What inspired you to set up Purity?

PH: “Above all else I am a huge beer fan and always liked the finer things in life. I was bored of the offering from mass produced beers and felt that we could do better. I have spent most of my working career in the brewing industry starting with the Bass Graduate Scheme in 1988. During my time at Bass, I worked within different segments of the sales operation as Sales Development Manager, Sales Training Manager and Sales Manager.

Then in 1994, I became Sales Director for a regional brewer that was part of a management buy-out from Bass. In 1998, I decided I wanted a new challenge and diversified into pubs and restaurants where I was lucky enough to conceive, design, project manage and operate two successful and award-winning restaurants in Yorkshire. Then as you could say the stars aligned and after catching up again with Jim we decided to go for it.”

JM:  “Like Paul I too am a big beer fan and after spending 15 years with Bass and M&B have always been lucky enough to make my passion for beer, my job but I always harboured an entrepreneurial desire to be my own boss. What better way than combining these two passions?

Paul and I decided very early on that the heart and soul of Purity should be based on some simple core values, which we would stick vehemently to drive the company forward. The core values we established helped us to find the site we did as the farm we found incorporated everything we wanted in a brewery site. The farm has great infrastructure links to the country despite its rural setting. We didn’t want to be working from an industrial unit in a concrete jungle; we had both been there and done that.  Embracing the countryside and being part of the natural environment was a key tenet of the business finding a home, so when we found Upper Spernall Farm we knew we had hit the jackpot.”

What were your initial aspirations for Purity and have they now changed?

JM: “Initially the aspiration was that no matter what, we needed to stick to our core values and truly believe in what we do and maintain that passion. 10 years later those core values still drive the business and motivates us to keep producing great beer whilst maintaining that conscience and respect for our environment.

The scale of what we have achieved over the last 10 years has been the result of a lot of hard work, dedication and most importantly our fantastic Team at the brewery. The journey from that first day when we walked into a disused cattle shed with Tess the dog (UBU) to where we stand now is incredible.”

PH: “Initially we just wanted be able to brew great beer for people to enjoy in a sustainable and responsible way. We believed it was going to be a success and with careful planning and sticking to the core beliefs of Pure Quality and Pure Eco, we felt we could drive a successful business and produce the great beers we knew we could.

Although, if you were to ask me back in 2005 what would happen in the next 10 years I’d never have thought that we would be sat here (in the original office now the visitor centre) with a state of the art brew house, a team of 35 and counting, national listings with the majority of supermarkets, an award winning bar in Birmingham, be the official cask beer of Wasps Rugby at The Ricoh and most importantly have 7 international award winning beers.

It shows what can be done if you stick to your values and principles and constantly innovate with the beer and the brand.”

Did you think that 10 years later you would still be here?

JM: “It has been hard work but immensely rewarding and Purity as a business almost has its own personality and it is now about how we manage it and control the beast!

When we started we did put in a lot of research (drinking in pubs mainly) and we truly believed we had something that was different and marketable as a brand – the beer isn’t bad either! It was a calculated yet massive risk but like I said hugely rewarding.”

Any stand out memories?

JM: “There have been many! A lot of the standout memories for me came from the early days but the last two years since we opened the new brewery have also provided some great moments. I guess brewing and then tasting our first brew was very special as it made everything real then and since the second brew of UBU we have hardly changed the recipe. Other moments include our first bulk delivery of casks. The lorry arrived full of casks probably about 800 or so and at that time we didn’t have a logistics team so no fork lift truck it was taking the casks off by hand and then stacking by hand. We well and truly earned a beer after that day!

Another stand out moment, not just for me but for Purity was Flo’s interview. People may not know that before Flo I was the brewer. The interview process was a brew day, Flo arrived in his huge white wellies and as soon as the topic of rugby came up we hit it off. Paul and I felt he was the best fit and we haven’t looked back since!

Perhaps in recent times the stand out moment was the install of the new brew kit – 13 trucks from Germany driving through Great Alne we had to send someone to check all the overhead cables were not going to be damaged. We then had some problems with problems with some missing documentation – it went to Amsterdam instead of Munich! But that is now a distant memory and was the best thing we could have done.”

PH: “Now I’ll have to think! The first sale Purity made was momentous, what a buzz! We had business and a product that people wanted. Another highlight was when Mad Goose won champion bitter category at the SIBA awards in 2009 in the 1st year it was brewed. To have a winning beer judged by industry experts was real testament to how far we’d come.

Recurring highlights have come from the festivals we do in Birmingham, Moseley Folk, Mostly Soul and Funk and Lunar. Seeing people enjoying the great music and our beer is something I am always proud of. We also host an annual cricket match in the summer between some of our customers, staff and suppliers, which I umpire. To say the ability is mixed is a bit of an understatement but it is great that we can bring all these people together and share in great beer and great company.”

What are the immediate plans for Purity?

JM: “Well we have just reported our results for the last year and something that we are very proud about, as we are with winning two world beer awards and being named the most sustainable manufacturer in the UK. For the next few years I would like to see us win some more international accolades and continue to invest and develop new products and new formats. There are some exciting projects planned so stay tuned!”

PH: “Well we are not long into the New Year and as Jim said our EOY results for 2015 were outstanding and I have to thank our whole team for their effort and commitment to achieving the record breaking results. 2016 we’re looking to grow even more with new account managers to allow us to share Purity to even more markets, there is a new brew in the offing and we’re just starting to export – watch out Sweden and North America!

We are also joining forces once again with Martin Hilton and Andreas Antona to open another Purecraft Bar and Kitchen, this time in Nottingham. After the success of the bar in Birmingham which was named the Morning Advertiser’s Beer Pub of the Year we decided to open a second site which we are hoping to open in the March this year.”

I guess it is a bit like choosing your favourite child but do you have a favourite Purity beer?

PH: “Well yes it is a bit. I have affection for all our beers but I think Saddle Black just pips it. As a beer I think there are very few that come close to that style and Flo and his team have developed this and there is nothing finer than a tough mountain bike ride at the weekend finished with a pint of Saddle Black. The whole brand story behind Saddle Black is something that I was very hands on with and keen to pay homage to the West Midlands cycling industry. Biking is something I enjoy and is probably one of the best ways I escape from beer – although the team don’t think I ever switch off even on holiday!”

Finally how do you keep a friendship going when so much professional activity is going on?

JM: “Well they say opposites attract or something along those lines! We are great friends and have been for a long time and know each other very well so we know what makes each other tick. We are very different in personalities but that’s what makes it work. We let each other maximise their strengths and the pair of us can bounce ideas of each other to determine what is best for Purity.”

PH: “If anything I think Purity has developed our friendship and enhanced it. To go through the growth and rapid development that we have been through often brings its problems but the rewards are worthwhile and to be able to do this with a friend has been even better.

However with the new Purecraft bar opening and the export journey taking shape I am hardly in the office, which probably is a blessing.”

We hope you enjoyed reading our reflections with Paul and Jim and were able to find out more on how your favorite brewery was set up and continues to go from strength to strength. If you have any standout Purity related memories from the last 10 years we would love you to share them with us.

Also if you are yet to get your hands on our celebration brew X then make sure you check out as we only have a limited amount left!

By Alex Cosgrove

Saddle Black is Back…. In Cans!

We have taken the decision to keg and can our cycling inspired favourite Saddle Black due to public demand for an all-year-round option to enjoy our full flavoured hoppy black beer.

The keg and can variant of Saddle Black differs from its cask counterpart by being slightly higher in abv. with the new format at 5.8%. The keg and can version is unfiltered and unpasteurised, giving it a depth of flavour which is at once both complex yet, very quaffable.

Saddle Black is brewed with Maris Otter, Rye, Crystal Rye, Black and Smoked malts to give it a gnarly and smoky backbone with excellent body and mouthfeel, whilst the use of Chinook and Cascade hops offer citrus orange notes up front, which then gives way to espresso and spicy black pepper notes to give a long and lingering bitter finish. Saddle Black is a beautifully balanced beer and perfect for those celebrating the completion of yet more miles in the Saddle.

Saddle Black is perfect for matching with food and would be an excellent accompaniment to spiced, savoury dishes such as short rib of beef, Saddle Black beans, dirty mash with garlic butter and gravy, as well as with dark chocolate desserts and cheese courses, particularly with Berkswell cheese served with warm Eccles cakes.

Our MD Paul Halsey comments: “It’s the perfect time to launch Saddle Black in keg and can and we’re excited by the prospect of introducing the beer to new fans whilst seeing what our more familiar Puritans make of the new format.”

For our full range, including Saddle Black and a variety of fantastic craft beers from other breweries can be ordered online at

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