On 15th October Paul H. was delighted to attend the annual SIBA Local Brewing Business Awards in London and pick up the winners trophy in the ‘Best Point of Sale’ category. SIBA, which stands for the Society of Independent Brewers, launched the awards in 2006 to reward those brewers who excel at marketing their products and show innovation and professionalism in doing so.
Purity were noted for its imaginative approach to a broad range of Point of Sale items which included our pump clips, t-shirt and new custom made self-carry Gift Packs. We were also commended for our fresh and modern image which helps us to stand out from the crowd.
Paul H. said “Purity Brewing Co is a dynamic and ambitious company that aims to set itself apart from the from the traditional beer market. Our mission is to create distinctive beers that are full of character and this is reflected by the significant components of our Point of Sale. The material reflects our contemporary ethos with its clean, bright and modern look and we are delighted that this approach has been recognised by SIBA.”
Purity Director Paul Halsey receives SIBA Local Business Award for Best Point of Sale from SIBA Chairman Peter Amor.
SIBA Local Business Award 2007
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