SUSTAINABLE MANUFACTURER OF THE YEAR

By PurityBrewing

Raise a glass to Longhorn IPA

Here’s the news you’ve been waiting for! We’re proud to announce that we will be launching a new beer this autumn – Longhorn IPA (5% ABV), which will be our first ever craft keg beer.

With an orange / light copper colour, Longhorn IPA will have the aromas of grapefruit, pine, peaches, mango and passion fruit. Its taste will be complex, deep fruit with a pronounced bitterness and smooth finish.

The launch of the new beer comes as we prepare to open our shiny new £1.5m brewery. The new semi-automated Braukon brewing system, which was imported from Germany, will allow us to produce the equivalent of 140,000 pints of beer a week, a 150% increase compared to the facility it replaces.

Our MD, Paul Halsey, said: “Longhorn IPA will be a fantastic addition to our existing beers, Pure Gold, Mad Goose and Pure UBU.

“It’s been almost eight years since we brewed our first ever barrel and since then our success has been the result of producing beers made with heart and soul, delivering unrivalled quality and consistency. In addition, we’ve crafted a brand that isinnovative, fresh and funky, which appeals to younger men and women, as well as traditional ale drinkers. Our beers are equally at home in pubs, as they are in cafes, bars and restaurants.

“Also, by associating Purity with the independent music and arts scene we have created a brand that is cool in what has been historically a very traditional market.”

By PurityBrewing

Californian dream as Aaron appointed new brewery manager

Aaron Taubman has swapped the Golden State of California for leafy Warwickshire to become our new Brewery Manager.

The 39-year-old has considerable experience working in the brewing trade, which includes head of Brewing Quality for Miller Coors in California for the past six years. Prior to that he was Head Brewer at the Millstream Brewery in Iowa.   Read more

By PurityBrewing

Food and beer matching with Simpson’s

The second food and beer matching experience as part of this year’s Birmingham Beer Bash features an equally amazing menu created by Simpson’s in Edgbaston.

Below is the five-course menu. This event, on Saturday 27th July, is also being held at the Bond Co, 180-182 Fazeley Street, Digbeth, Birmingham, B5 5SE.

Tickets are available for £45 per person. Follow the link and select the ‘Saturday Evening (1730-2300) PLUS Dining Session’ option to book your tickets: http://www.eventelephant.com/BirminghamBeerBash.

Visit http://www.simpsonsrestaurant.co.uk/ for further information about Simpsons.

By PurityBrewing

Brewery expansion for future growth

We’re an ambitious company, so in order to drive future growth we’re currently installing a new brewhouse and brewing equipment, an investment of almost £1.5million.

The new facility will soon be able to produce up to 140,000 pints of beer every week, a 150% increase in brewing capacity. In other words…a HUGE amount of beer!   Read more

By PurityBrewing

Supersonic’s 10th Birthday

Supersonic-goers are in for a treat this year as the festival celebrates its tenth anniversary. Expect extra-special performances curated by festival organisers, Capsule, to thank fans and partners for their ongoing support over the years.   Read more

By PurityBrewing

Countryfile Visits Purity

We’re a little star-struck. Yesterday the brewery received some very special guests: none other than the legendary John Craven and his BBC Countryfile team. They came to find out how we brew our award-winning golden ale, Pure Gold.   Read more

By PurityBrewing

Birmingham Comedy Festival 2011

Know your Pure UBU from your Mad Goose? Ever wondered what Pure Gold tastes like? Well now you can try and compare: throughout the Birmingham Comedy Festival we will be giving away free tasters of our ales. If you’ve got tickets to the following shows then look out for our stand and come and say hello to get your freebie:   Read more

By PurityBrewing

Pure UBU for Flatpack Festival

Purity is rapidly becoming part of Birmingham’s vibrant arts and culture scene.

Following last week’s announcement that we’re supplying our ales to this summer’s Mostly Jazz Festival, Purity has now thrown its support behind the 4th Flatpack Festival by signing up to be the official drinks sponsor.   Read more

By PurityBrewing

Mad Goose on the Loose

Watch out for the goose, her hiss is far worse than her bite!

Continuing in our mission to bring the delights of real ale to a new and appreciative audience we are pleased to announce the arrival of a brand new Purity beer!!!   Read more

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Raise a glass to Longhorn IPA
Californian dream as Aaron appointed new brewery manager
Food and beer matching with Simpson’s
Brewery expansion for future growth
Supersonic’s 10th Birthday
Countryfile Visits Purity
Birmingham Comedy Festival 2011
Pure UBU for Flatpack Festival
Mad Goose on the Loose
Exhall and Wixford Cricket Club