We’re proud to announce today the two year extension of our our agreement with Aston Villa FC. This extension means that…
You can continue to enjoy Purity Pale as the Official Ale of Aston Villa for all match days and event to May 2024!
The news of this renewed contract comes after the recent announcement of Paul Halsey Co-Founder of Purity Brewing Company, a lifelong Villa Fan, stepping into a Non-Executive Director role within the business.
Newly appointed Purity Group CEO Andy Maddock, said on the new agreement: “We are absolutely thrilled to announce our contract extension with Aston Villa and Compass Levy. Speaking on behalf Paul [Halsey] a lifelong Villa fan and the wider Purity Group we are all truly honoured we can continue to build and grow this highly successful relationship with one of the countries longstanding and well-respected football clubs.”
He added: “The contract extension is testament to the collaborative working relationship all three parties have built over the past few years. We have seen how much value local craft beer has added to the supporter experience not only at Villa Park, but also the CBS Arena and Butts Park Arena. The agreement between Purity and Aston Villa is all about creating the perfect match day experience for fans and reflects Purity’s belief that the beer offering in stadia should be no different from the discerning pubs, bars and restaurants throughout the country.”
Maddock added “We are delighted that both home and away supporters are going to be able to continue to enjoy our beers across the stadium. Football has been for too long about commodity brands and poor match day experiences, at Purity we’re helping to redefine what is expected in a stadium environment.”
Alongside our specially commissioned 4.2% Pale Ale ‘Purity Pale’ a range of Purity’s draught and packaged award-winning beers (including our original line of Premium Bottle Ales, Pure UBU, Pure Gold and Mad Goose) will be available across the stadium concourse and hospitality areas.