The BREAL Group is today announcing it has acquired the assets of Warwickshire-based Purity Brewing Co. for an undisclosed sum. Completed on the 22nd December, the deal further strengthens the firm’s growing portfolio of investments in the brewing & hospitality sectors and underlines its commitment to the industry as a whole.

Long-admired by BREAL, and an acquisition target since early 2023, the move will secure the long-term future of the business and is set to help retain jobs within the brewery.

Purity Brewing Co. was established in 2005, and since then has established itself as one of the UK’s most respected independent breweries.

Its portfolio includes household names such as its Mad Goose Pale Ale, Longhorn IPA and Lawless Lager, each produced at its farm-based brewing facility in the Warwickshire countryside. It also operates a busy taproom and kitchen in the heart of Birmingham.

While Purity is dedicated to producing astonishing beers, this is matched by its fierce commitment to the company’s sustainability and impact on the environment. To this end, it uses the latest heat-and-steam technology to reduce energy consumption at its 90,000 hectolitres brewery.

Meanwhile, it is also currently seeking B Corp accreditation status, and uses a natural ‘wetland’ system which cleanses its waste water, in addition to spent hops used as fertiliser on the local farm.

John Hunt, Managing Director at Purity Brewing Co. commented on the acquisition: “We all know the brewing industry has had a turbulent time of late, and like many others, the business has certainly felt the pressure of rising costs. However, we’re incredibly pleased BREAL recognises the value and uniqueness of our offering and had the vision to invest in securing the future of the brewery.

“We’re very much looking forward to continuing to brew our much-loved, award-winning beers and delighting drinkers in the Midlands, London and beyond.”

Purity Brewing Co. joins the iconic Black Sheep Brewery, as well as London-based Brew by Numbers and Brick Brewery on the BREAL Group’s growing brewery portfolio.