SUSTAINABLE MANUFACTURER OF THE YEAR
Purity's Head Brewer Flo

By Alex Cosgrove

Flo Vialan named Brewer of the Year

Our director of brewing Flo Vialan has been named Brewer of the Year at the All-Party Parliamentary Beer Group Beer Awards. The highly-prized and prestigious award is one of only a small number handed out annually by the government-related All-Party Parliamentary Beer Group.

The fantastic Frenchman, who hails from Lyon and has been our Head Brewer at Purity for nearly 11 years, has been recognised for his wide-ranging skills in and out of the brewhouse and for his complete embodiment of our core values: brewing great beer without prejudice, with a conscience and with a consistency and attention to detail, which is second to none.

As well as a dedicated eco-friendly brewer with a degree in Environmental Science and Agriculture, Flo has been crucial in Purity’s development of all our beers and their continued success as one of the leading craft brewers in the UK.

Having been unaware of the nomination, let alone the win, Flo was summoned to the stage in front of over 200 attendees and 80 MPs at Westminster One Great George Street this week to receive his award.

In their own words, the All-Party Parliamentary Beer Group Beer Awards aims to:

  • promote the wholesomeness and enjoyment of beer and the unique role of the pub in UK society
  • increase understanding of the social, cultural and historic role of brewing and pubs in the UK and their value to tourism
  • broaden recognition of the contribution of brewing and pubs to employment and to the UK’s economy
  • promote understanding of the social responsibility exercised by the brewing and pub industries
  • support the UK’s brewing industry worldwide

The awards night sees beers served under the watchful guidance of the Beer Academy, Cask Marque and the Institute of Brewing and Distilling.

Speaking about Flo’s award, our founder Paul Halsey, comments: “He is one of the most dedicated, meticulous and driven brewers I have ever met, as well as being a central part of the Purity family , so this award is very well deserved. I take particular pride in Flo’s journey with us here at the brewery, but even more so in the fact he didn’t know about the nomination and had to get up on stage in front of so many people. Nice one Flo!”

And the man himself, lapping up his newfound fame, had this to say: “I am incredibly proud and thankful to receive this award. It’s not often you get to combine your work with one of your hobbies and I feel privileged that I get to do this every day. It’s not just for me though, this award I would like to share with my excellent brewing team at Purity that continue to push boundaries, strive to improve each day and ensure the beer we brew is the best possible. I’d like to thank the APPBG for this award and also the whole team at Purity as I couldn’t do my job if it wasn’t for the rest of the guys doing theirs, it truly is a team effort!”

Purity at festivals

By Alex Cosgrove

Festival Season 2017 – #PureMoments

We love the festival season at Purity, that might be a local food festival, beer festival or one of the large scale music festivals get involved in. It is always a busy time at Purity HQ with the whole Purity team getting involved and playing their part so you guys who love festivals as much as we do get to enjoy the perfect pint of Purity at any of the events we get involved in.

This year we want you guys to get involved and share your own festival highlights with us from any festival that you might be attending this summer. This weekend at Mostly Jazz, Funk & Soul we’re launching #PureMoments and want as many festival revellers to share with us their moments of the festival, event, or whether you’re hosting your own summer party via social media using #PureMoments. It could be seeing Chaka Khan this weekend, Fairport Convention in September or Ocean Colour Scene at Beyond The Tracks or a perfect pint of Mad Goose at Birmingham Beer Bazaar later this summer. We’ll then be picking monthly winners who will win a pair of brewery tour tickets to our award winning Saturday brewery tours and then at the end of the summer when we reflect on another busy summer our favourite #PureMoment submission will become an honorary Puritan and enjoy all the benefits of our membership scheme.

Every festival we will be getting involved we’ll be taking our #PureMoment star which has all the details on how to share your #PureMoments with us. So when you’re perfecting that filter on your images remember to tag us in the photo and use #PureMoments in the caption!  If you’re heading to a festival that we aren’t going to be well you can take us with you in the form of our brewery fresh craft cans! This is one of the reason we love canned beer as you can take them to festivals and events where glass isn’t allowed, they’re easily recycled and the beer itself is the freshest it can be. Grab your festival essentials from Bottle Shack here.

Last year was a record breaking year for Purity in terms of festivals and this year looks like we’re going to break that record and we can’t wait for you our faithful Puritans to join us. You can read our Events team highlights of last year here.

Find out where and which festivals we are heading to this summer by following our social channels; Facebook, Twitter & Instagram.

By Alex Cosgrove

A View From the Stumps – Purity Match Special 2017!

This week saw our 9th annual cricket bash, the Purity Match Special held at the home of Exhall & Wixford Cricket Club. A great evening was had by all and as ever we would like to thank everyone who came and who have supported Purity over the last 11 years and in particular JC and all the team at Exhall & Wixford CC for hosting us and preparing a cracker of a pitch!

This year teams were made up of a range of Purity team members, customers, suppliers and friends. The captains were Purity’s own Andy Cross and Gordie Houstan of Brewin Dolphin – a small bit of sledging mainly from the umpire was going on at the coin toss but it was all in jest so with batting line ups decided and field positions set the Googlys led by Andy Cross took to the field as they stuck the Yorkers into bat. So as the first two batsmen walked out to bat the game was on. It appeared from the crowd that the skipper had put his best batsman out first to try and build a lead with the rest of the team made up of let’s say differing ability. After the opening pair finished their innings with a good amount of runs it was up to the tail to carry it on with the last pair of our very own Director of Brewing Flo and Commercial Director Jim and despite Flo not having the best success with the bat the Yorkers finished their innings on 154. With each player having 2 overs batting and bowling with a wicket counting as minus 10 runs.

After refuelling with an excellently prepared BBQ by Claire, Julia and Mandy and some liquid refuelling it was time for the Googlys to try and chase down the target. The opening batsmen looked confident as they walked out to the middle but some excellent bowling and some even better fielding on the boundary kept the run rate quite low, so it was down to the guys from the Dark Horse in Moseley to try and get the winning runs in the final over and with a boundary of the penultimate ball it was neck and neck but a cracking Yorker that Freddie Flintoff would’ve been proud of from Purity’s Packaging Manager Bjorn, completely stumped the batsman and the middle stump was knocked out of the pitch which saw jubilant celebrations led by Bjorn. Meaning Gordie had led the Yorkers to a nail biting victory.

It was then time for the presentations which this year included, batsman of the match, and bowler of the match, the not-so-man of the match, Pure Gold moment of the match and the highly coveted man of the match. This year it was a tough pick and took much deliberation between the marketing departments due to the surprising exceedingly high standard of cricket from some players this year, but there were a few stand out candidates.

The winners from the night were:

Batsman of the Match – Jonny Winters

Bowler of the Match – Paul Evans

Not-so-man of the Match – Was a tie between Flo Vialan for losing 3 wickets in a row and Bjorn Richards for a calamitous mix up with a run out.

Pure Gold Moment of the Match – Myles Pinfold for an incredible catch on the boundary that saved a 6 and the match for the Yorkers.

Man of the Match – Alex Willis, for a great all round performance with bat and ball.

Overall it was a cracking evening of cricket, fun, laughs and was great to see so many people come and enjoy themselves in the sun with plenty of our award winning brews and as our founder Paul Halsey said on the night, “Our annual cricket match is one of my personal highlights of the year and it is always a pleasure to host these events with our friends, customers, suppliers and the whole team at Purity who have supported us since day one to today. Here’s to a lot more beer, fun and great memories!”

For more images from this years Purity Match Special head to our Facebook gallery here!

Purity Brewing Co. & Wasps Rugby

By Alex Cosgrove

Purity Brewing & Ricoh Arena – Cask Marque

Last week was an exhilarating day at the Ricoh Arena as Wasps Rugby secured a bonus point win to get a home semi final in the Aviva Premiership play offs. However, off the field was where something rather ground breaking was taking place; a Cask Marque inspection on the service of our ales in the arena. It meant Saturday was a double celebration as the Ricoh Arena achieved Cask Marque accreditation for the quality of our cask ales served at the stadium. Which in doing so the Ricoh Arena is the only stadium in the UK to gain this status!

Two of our cask ales are stocked in the arena Pure UBU and Pure Gold, across five of the Ricoh Arena’s concourse bars and a further bar in the arena’s Ericsson Exhibition Hall. Our beers are also available in seven hospitality suites, as well as The Mill Bar and Brasserie part of the DoubleTree by Hilton Hotel at the arena.

The multi-purpose venue in Coventry, an international destination for sport, business, and entertainment, has become the first stadium in the UK to be awarded Cask Marque status. Cask Marque is the independent award usually reserved for pubs serving great quality cask ale.

Cask Marque recognises excellence in the service of cask ale, taking into account the quality of all cask beer on every bar, including temperature, appearance, aroma and taste.

Paul Halsey, our founder, comments: “At Purity we pour our heart and soul into every last drop of beer we produce, with dedicated training support for venues to stock and serve our beer for that perfect pint. We are all extremely proud of this accreditation and it’s a testament to the Purity team and everyone at the Ricoh Arena who looks after our beer there. We’re also very proud of our relationship with the Ricoh Arena and Wasps Rugby. Long may it continue and here’s to hoping we can celebrate again at the end of the month!”

Andy Gibb, MD of the Ricoh Arena adds: “Our partnership with Purity goes from strength to strength, with Pure Gold and Pure UBU proving incredibly popular with event guests, concert goers and rugby, netball & football fans alike. We’re incredibly proud to be serving Purity at the Ricoh Arena and the Cask Marque accreditation is just reward for the quality of the product and the outstanding teamwork displayed between our two organisations.”

There are limited tickets available for this weekend’s semi final against Leicester Tigers at the Ricoh available here – why not pop by and try a guaranteed great pint of our cask conditioned beers.

For more information on Cask Marque and it’s work in the beer industry head to their website http://cask-marque.co.uk/ 

By Alex Cosgrove

The Awards Keep Coming

We were delighted last week as we picked up our first awards of 2017 at the SIBA National Independent Beer Awards and SIBA Business Awards as well as picking up two medals at this years Brewing Awards held in Burton Upon Trent.

At the SIBA Beer Awards, our Longhorn IPA won Gold in the Small Pack Strong Bitters and Pale Ales category. The award winning brew is named after the herd of cattle that graze on our spent grain in fields surrounding the brewery. If you want to find out why it won why not grab some brewery fresh cans from here!

SIBA’s BeerX event also saw the association hold its growing Business Awards. We were shortlisted for the Marketing Implementation, Green Business, Commercial Achievement and Business Innovation. With tough competition we were thrilled to be named the winner in the Marketing Implementation category with our partnership with Wasps Rugby and Ricoh Arena.

Our social media engagement and the popular Twitter Hashtags #PureGold and #TweetYourSeat were highlighted by judges, with fan participation more than doubling since last season. To celebrate our win at the SIBA Business Awards we are giving away two cases of Pure Gold with this week’s #TweetYourSeat at the Wasps Rugby Vs Worcester Warriors game 26/03/17.

Paul Halsey, our cofounder: “We absolutely love our partnership with Wasps Rugby and Ricoh Arena, and engaging with fans via our social media has been a great way to share in the good times; a great game of rugby with your friends and a lovely beer or two. The award means a lot to the team, as does the latest honour for Longhorn IPA, a beer we are extremely proud of.”

We would also like to say a massive congratulations to our friends FourPure and Tiny Rebel on their awards at the SIBA Business Awards winning Brewery of the Year and Commercial Achievement respectively.

By Alex Cosgrove

Bunny Hops Into Keg!

Well the rabbit is finally out of the hat; we’re excited to share that our latest beer is hopping its way into keg ahead of spring and the warmer weather.

Bunny Hop, which was our first permanent cask beer in seven years, has gone down so well with our Puritans and customers that we are now rolling out kegs as well as casks.

The move means more UK landlords can serve Bunny Hop to punters, including a chilled version of the extra hoppy pale ale provided by keg cooling.

We will be unveiling kegged Bunny Hop at this year’s Craft Beer Rising, taking place between 23rd and 25th February at the Old Truman Brewery on London’s Brick Lane. Bunny Hop will be joined by our keg favourites Longhorn IPA, Lawless Lager and Saddle Black.

Brewed with Maris Otter, Lager Malt, Wheat Malts and Cara Pils, and generously hopped with Pilgrim, Eureka, El Dorado and Chinook, Bunny Hop has aromas of fresh grass, pine and grapefruit, with apricot and peach notes, perfectly balancing pale malts, powerful hops and a low abv (3.5%) an IBU of 55.

And with Easter and spring just around the corner, discerning beer drinkers will benefit from a lower strength beer to enjoy with other activities as many of us begin to stumble out of hibernation back into the great British outdoors.

Speaking of outdoor activities, we’re also pleased to reveal that we will also be peddling pints for riders at this year’s Mad March Hare Sportive on Sunday 5th March. The 72 mile bike ride through Worcestershire, Warwickshire and beyond will culminate with few well-earned Purity beers being served on us.

Our founder, Paul Halsey, comments: “Bunny Hop was born out of a passion to brew a lower ABV pale ale that still packed plenty of punch in terms of body, aroma and flavour. The cask version has had a tremendous response from customers, so we’re delighted to be offering a keg version enabling even more venues to benefit from this fantastic extra hopped pale ale. The evenings are getting lighter and many of us are starting to dust down our bikes and get back out and enjoy the great outdoors, and Bunny Hop is the perfect refreshing reward to savour at the end.”

We hope to see a load of our Puritans at CBR17 to come and enjoy the first pints of Bunny Hop on keg – Cheers!

By Alex Cosgrove

News From The Brewhouse No.11 – Perro Tonto 2016 Limited Edition Brew

Welcome to this rather festive edition of News From the Brewhouse we are introducing our 2016 limited edition brew – Perro Tonto. This is the third year of our barrel aging project with this year sherry casks taking centre stage.

Perro Tonto is a sherry cask aged premium amber ale, a celebration of success and the finer things in life this ale is dedicated to everyone who has supported Purity since 2005.

This limited edition brew comes in corked champagne style 750 ml bottles has been crafted using premium Maris Otter, Crystal, Black & Wheat malts, hopped with Pilgrim & Cascade then aged in authentic Spanish sherry casks for 6 months. Perro Tonto has aromas of sweet dry fruits of raisins and rich Christmas cake, with a luxurious and perfectly balanced beer that leaves you wanting more.

The name Perro Tonto (Spanish for ‘Silly Dog’) is our tribute to the catalogue of perils which befuddled our much loved Useless Bloody Urchin (UBU) who left for the great sunset in the sky… a tip of the sombrero to the maverick dog whose spirit still guides Purity to this very day.

Speaking about Perro Tonto, our co-founder Paul Halsey explains “2016 has been incredible for Purity and to be able to produce a beer that celebrates this is amazing. We are immensely proud of Perro Tonto and it is a real testament to the skill and dedication of our brew team. We love presenting our limited edition brews in 750ml bottles as it gives a real sense of occasion when you twist the cork on a fine barrel aged beer. We were delighted by how well our previous limited edition beers X & Gnarly sold and the feedback we received. Also it is great to pay homage to our former canine friend.”

Our Director of Brewing Flo Vialan on the brew said, “I am incredibly proud of our latest limited release beer and to be able to pay homage to our former canine friend is amazing! That was the first beer I brewed when I came to Purity and in a previous life focussing on wine it is great to be able to use sherry casks. Brewing these limited edition beers is great as it allows the team to experiment and truly showcase the talent and skill we have and the dedication in crafting a quality beer. I cannot wait to pop mine open over Christmas!”

Paul added: “A major part of our development over the last 11 years has been on how to achieve absolute consistency and pure quality throughout the business, and our limited edition beers are a great way of showcasing the skills of our brew team. It’s a stunning beer for our loyal Puritans and a true testament to the quality from the brew house. It shows just how far we have come as a brewery and how far we want to keep on pushing, not only our own beers but the beer market too.”

Perro Tonto is limited to just 900 bottles which will each be individually numbered and available both from our brewery shop and online at www.bottleshack.uk

So if you are planning a festive celebration this Christmas or are just looking for something a little bit different to the norm and rather special make sure you grab a bottle of Perro Tonto and enjoy – Salud amigo!

By Alex Cosgrove

News From The Brewhouse No.10 – Bunny Hop Lands!

We are delighted to announce that we are launching our first new permanent beer in seven years – an extra hopped pale ale called Bunny Hop.

Bunny Hop is brewed with Maris Otter, Lager Malt, Cara Pils and Wheat Malts. Then generously hopped with Pilgrim, Eureka, El Dorado and Chinook, Bunny Hop is a bold beer, which perfectly balances its low abv of 3.5%, pale malts and powerful hops.

It has a pronounced bitterness at 55 IBU’s but an extraordinarily pale colour, similar to that of a pilsner, with aromas of fresh grass, pine and grapefruit thanks to the generous use of Chinook, and a dash of El Dorado offering apricot and peach notes. Bunny Hop has been expertly brewed to deliver a clean, dry mouthfeel with no compromise on hop aroma and a full, hoppy flavour profile.

The launch of Bunny Hop shows our commitment to cask beer and the upholding of tradition whilst pushing the boundaries of what is possible when using the finest hops and malts to create an extraordinary, yet perfectly balanced beer.

Our Director of Brewing, Flo Vialan, explains: “Creating a very pale, low abv beer, which packs a punch in the flavour stakes, was a big challenge. With this beer we have had to innovate to the extreme, even to the point of designing and manufacturing new equipment which allows us to dry hop the beer in a way which delivers a perfect balance between not only the hop and the malt, but also the hop and the yeast, an aspect which is often overlooked in brewing.”

Paul Halsey, our founder, adds: “Bunny Hop has been a work of great passion and innovation, and marks the culmination of more than ten years at the head of this fantastic business. The brewery started with a leap of faith when I sold up all I owned to get it going. This beer is a nod to that and has great meaning for me personally. I stumbled upon Upper Spernall Farm where our Brewery is now based during a cycle ride through the Warwickshire countryside.”

“As I rode my mountain bike along the winding lane, I remember having to dodge these rabbits that shot out in front of me and one in particular nearly made me crash into Granville the farm owner. As I dusted myself down we got talking about my plans for a brewery and Granville suggested his farm as the perfect location. The rest is history. I have a lot to thank those rabbits for, hence the name! Bunny Hop is a remarkable beer and a true reflection what an incredible brew team we have at Purity.”

Bunny Hop is available now for trade customers if you would like to stock Bunny Hop either call the brewery or your account manager. Bunny hop will be available soon in either 9 pint mini cask or 36 pint polypin from www.bottleshack.uk

By Alex Cosgrove

News from the Brewhouse No.9 – Pure Hopped Cider

Welcome to the latest edition of the news from the brews, this month we’re bringing news from the brew house and the cider press. Eagle eyed Purity and Westons Cider fans will have seen we have been busy over the last few months collaborating to bring an exciting new cider; Pure Hopped! Our new cider is a craft cider made with a 100% fresh apple juice from Herefordshire and a dash of the finest Target hops from Worcestershire.  Pure hopped cider adds genuine innovation to the growing craft cider market.

Pure Hopped is made with locally sourced cider apples from Herefordshire and Target hops from Stocks Farm in Worcestershire, before being gently matured for up to 6 months in Westons own oak vats. The result is a beautifully balanced and smooth drinking cider with a naturally hazy appearance. Sweet undertones compliment the subtle citrus and hop flavours leaving a refreshingly dry finish.

Pure Hopped is the result of a chance conversation on the annual hop walk at Worcestershire’s Stocks Farm. During the walk our MD Paul Halsey spoke to the farm’s owner and British hop advocate, Ali Capper, about the hopped ciders he had tried in the United States. With a glint in her eye, Ali took Paul to the Target hop bines and instantly Paul knew that Ali ‘got it’.

After discussing the idea with Westons Guy Lawrence, the 5th generation cider maker, they set out to create a unique blend of 100% cider apples ideally suited to the Target hops from Stocks Farm. Two weeks later they poured two glasses straight from the tap and a perfect collaboration was born – a balanced cider with a citrus hop twist.

Our founder Paul explains his excitement on Pure Hopped “We are in an age of true innovation in the drinks sector. At Purity we are proud to have been at the forefront of the craft beer movement in the UK throughout the past 10 years and are delighted to be working with Westons on our latest collaboration. Hopped cider is something I came across in the US and ever since my first pint I have been going on about these ciders to Flo & his team to see what we could do. Since that trip to Portland in the States I have wanted to create one. Combining the expertise of Westons and the innovation of Purity has led us to create a premium craft cider of the finest quality.”

Pure Hopped Cider is a great match for slow roasted apple and cinnamon glazed belly pork with buttered leeks and duck fat roast potatoes. Pure Hopped Cider is out now and available from our brewery shop and http://www.bottleshack.uk/cider-and-perry?product_id=275

By Alex Cosgrove

News from the Brewhouse No. 8 – Festival Frolics

Welcome to the latest edition of News from the Brews. This month we decided to try and hold on to the last of the summer and look back on our record breaking summer of events and festivals.

If you’ve been following our social media you’ll have seen Purity has been at lots of events and festivals this summer, it was in fact a record breaking summer for Purity in terms of the number of events undertaken. From Bruce Springsteen at the Ricoh Arena, Mostly Jazz, Funk and Soul, Ocean Colour Scene, Birmingham Beer Bash, Tap Takeovers to Lunar Festival and Moseley Folk it has been an incredible summer. So as the sunshine fades we got an insight into what goes on behind the scenes at all these events with our Marketing & Events team.

Our Marketing & Events Manager Ian Parkes, our Marketing & Events Coordinator Alex Cosgrove and our Head of Logistics Ian Back have had a mammoth summer with events almost every weekend. So after a small rest bite we decided to grab a chat with them to find out just what it takes to deliver our award winning beer to all of these events.

As Marketing & Events manager how do you decide which events and festivals to get involved with?

IP: We make sure that we work with events that enable us to get close to our consumers, align with our values and interests and those festivals which care about the quality of the beers that they offer to the festival goers. Music is close to our hearts at Purity and we have been lucky enough to work with some of the most exciting and well respected festivals within the U.K. We started off working with the Moseley Festivals, Soul/Funk and Folk and 10 years later still work with the festival to supply great beer to accompany the amazing music. Since then we have seen our beer go out to Wilderness, Shambala, Lunar Festival and most recently Camper Calling to name but a few. The festival scene has also been a great way for us to retain a real connection to our local community none more so than the likes of Kineton and Napton Music Festivals and Alcester Food Festival. We love to see people enjoying our beers and being at the festival is a great way for us to do this.

What event has been the most challenging this summer?

IP: All of the festivals we work with present their own challenges but mainly because of our own high standards that we set for the beer. We are committed to making sure that you get as good a pint as you’d get in your local pub but at your favourite outdoor festival. This in itself is no mean feat as you have to deal with bigger temperature differentials, interesting terrain for heavy beer deliveries and a turnover of beer which makes good cellar management essential to getting the beer conditioned to our exacting ‘Pure Quality’ standards. Luckily we have a team here at Purity who love cask beer and take real pride in serving a pint in the best possible condition.

IB: I found the Mostly Jazz very challenging this year especially with the addition of the OCS Concert at the end of the week. We were presented with a new location for the main bar which in itself was a challenge to set up due to the uneven ground and ensuring the racking was erected securely and that stock was kept as cool as possible prior to the events. The positive feedback regarding the quality of the beer and the visual impact made it all worthwhile!

As Head of Logistics you must work very closely with Ian P how does it work with getting the event delivered from set up with the marketing team?

IB: I have worked with Ian for a few years now setting up and delivering events and we have developed a really strong relationship. We both understand the importance of quality and brand presentation and both fully understand that event organisers are likely to change their mind or have new ideas along the way which need to be catered for. Working together as a team on these events means that every eventuality can be covered, from emergency orders to technical service and training. We also have a really strong Distribution Team who all understand the complexities of these events and are willing to get stuck in to ensure that they run as smoothly and as profitably as possible.

Alex you were looking after the Ricoh for Bruce Springsteen whilst everyone else was at Lunar how was that?

AC: What an evening! It was a busy week that week with the build up to Lunar Festival as well so I spent the most part of the week over there. We had seen the crowd queuing on social media and thought it was going to be busy but nothing could prepare you for site when I got to the Ricoh! We delivered a record amount of beer to the Ricoh for the gig and it all went! Thankfully the training that Ian and I have delivered to the guys there ensured people got served a quality pint swiftly. We got some great images and had some great social media interaction on the night which combined with Lunar allowed us to kick start a weekend of music!

Music is a key part of Purity’s core values why is that?

IP: Music, like food, beer and cycling are all things which you tend to have to get under the skin of to get the most from. Most people that are into their music are into their food, beer and music aren’t satisfied with simply eating it, drinking it and listening to it, they want to understand, how and why it is made and what the provenance behind it is. We are a pretty creative bunch at Purity and the soundtrack to our lives often provide the creative driving force to the way we do business. We constantly have music on in the office and the incredible thing about our staff is that they rarely disagree on the music choice. 6 Music tends to keep us all happy and helps us all to generate a lively and creative office.

What is the most challenging aspect of delivering quality beer to events?

IB: Temperature and hygiene, by their nature many of these events have no chilled storage and often have to be delivered through a variety of mediums, mud and dust being just two……. Through careful delivery and staff training we ensure that the final serve is as good as the first and the first is of the highest standard. Obviously weather has a major effect on delivering to outside events (let alone its effect on crowd numbers) therefore the elements have to be carefully considered when planning deliveries and storing beer during the event.

Lastly which has been the most enjoyable event this summer for you?

IP: We all love Lunar Festival. We run the entire bar at Lunar, which means we look after everything from the cellar management to the front of house. The festival is brilliant and it gives us the opportunity for the entire team to be put up in front of our consumers and to show them what Purity are all about. Lunar has a great line up and assortment of food and activities, the vibe is awesome and everyone enjoys the atmosphere, which is supremely chilled out. Personally for me Lunar marks the start of the summer and there is no better time for us at Purity than staring ahead at a long, busy summer!

IB: Similar to IP really – Lunar is a mammoth effort from the whole Purity team but very rewarding. Despite the challenge it proved I did love the Ocean Colour Scene gig straight after Mostly Jazz. It was another huge effort from everyone involved to deliver two sell-out crowds our beer and we even had to deliver extra beer in on Friday night!

AC:  Tough one, Bruce Springsteen as I was in charge (kind of), Birmingham Beer Bash was great to enjoying some awesome beers and chatting to fellow beer fans. But for me Lunar is always a highlight and this year was no exception, I even roped in a mate from home to become an honorary Purity member! It is truly like nothing else that weekend and if you haven’t been you need to check out next year and make sure to go through the Magic Door.

Purity's Head Brewer Flo
Flo Vialan named Brewer of the Year
Purity at festivals
Festival Season 2017 – #PureMoments
Purity Brewing Co. & Wasps Rugby
Purity Brewing & Ricoh Arena – Cask Marque
The Awards Keep Coming
Bunny Hops Into Keg!
News From The Brewhouse No.11 – Perro Tonto 2016 Limited Edition Brew
News From The Brewhouse No.10 – Bunny Hop Lands!
News from the Brewhouse No.9 – Pure Hopped Cider
News from the Brewhouse No. 8 – Festival Frolics