Gone but not gone and still here!
It is probably not the year we all dreamt of on 1st January 2020 and definitely not how we at Purity wanted to celebrate our 15th Birthday this October 2020.
We had a great start to the year. In March we picked up six national awards at the SIBA Beer X competition – three Golds for our beers, plus the added bonus of Green Business of the Year, we were all absolutely delighted.
Unfortunately, only a few days later, we landed in a National Lockdown, leaving all positive news suddenly forgotten.
As the first National Lockdown took hold, we at Purity wanted to ensure we put our people first. It was tough seeing so many of our friends in the trade having to take the necessary action and shut their businesses to stop the spread of Covid 19. We did what we have always done, and pledged to support all of our customers and our team as best we could during that time.
Although we did have to make some difficult decisions within the company to protect the long-term viability, we were very optimistic and believed we were going to be stronger as a business as we came out the other side.
As we moved forward through lockdown, I received the terrible news that no one wants to receive, my co-founder and friend, Jimbo had passed away after a very short battle with cancer. We were all hit for six to be honest. Jimbo was hugely instrumental in the success of Purity and we knew Purity would never be the same without him.
This put everything into perspective and made us all determined to create a legacy for Jim and his family.
In October, to celebrate Jim’s life, Jimbo was born – The Very Best Bitter. Brewed with only the finest local ingredients. Our friends at Charles Faram felt compelled to give Jim’s family the unique opportunity to name a new hop grown especially for the beer, Emperor, which is locally grown in Worcestershire. Within only a few weeks we built up momentum, the feedback from the trade was amazing and we now had a true legacy for Jimbo – Great Bloke Real Character. Our chosen charity at Purity is Pancreatic Cancer Research Fund (PCRF) and for every pint sold, we will donate 5p to PCRF.
Unfortunately, the inevitable happened, a second wave was coming, a tier system was introduced and we found ourselves in another National Lockdown. The Tier system has been particularly damaging to the Hospitality Trade and no more so than in our backyard of Birmingham and Warwickshire.
It is gut wrenching for all of our businesses, and we hope that we can quickly move out of Tier 3 and see the R rate reduce.
We built our business through the strength of our community and the simple pleasure of a shared beer with friends and family. With the ever-changing landscape, we will continue to do all we can to support our on-trade Puritans and we will stand shoulder to shoulder with them in these difficult times.
It is good to know that in a situation where we are being forced apart, a simple beer has the power to bring us all together.
Puritans can continue to enjoy our award-winning beers as we follow Government protocols and advice on social distancing. As opportunities to drink together are becoming few and far between, we will be sure to provide the comforting presence of a familiar favourite like Mad Goose, or modern classics like Lawless Lager and Session IPA to share at home whilst we collectively ride out the turbulence.
As I said earlier, it is not the way we wanted to celebrate our 15th Birthday year, however, we are determined and optimistic about the future.
The news of the vaccine brings real promise for 2021 and hopefully our industry can rebuild and thrive again – simple things in life are never to be forgotten – a beer with friends in your local pub, music at a festival or venue or enjoying your sports team at your favourite ground.
From day one we have always stuck to our core values: great quality beer, community, sustainability and our people.
We at Purity all recognise and value the support of our fellow Puritans and wish you and your families a very safe festive period.
Paul – Founder