We’re toasting success again as we picked up two medals at last week’s International Brewing Awards held in Burton upon Trent the home of UK brewing.
After a thorough judging process of the best beers the world has to offer, Purity’s Longhorn IPA, named after the herd of cattle that feed on the brewers spent grain, won the Gold medal for Keg ale 3.9% – 6.0% category whilst the cycling inspired Saddle Black IPA won a bronze medal in the small pack dark beer category 5.8% – 6.9%.
The International Brewing Awards are renowned across the industry as the very highest of standards, encouraging innovation and highlighting the best beers in the world.
The judging line up and process is unique within the industry. What differentiates the International Brewing Awards group is the unifying thread that the judging panel is made up entirely of commercially active industry professionals.
The stellar international panel see judges coming from as far and wide as Scandinavia in the north to New Zealand in the south and Japan in the east to countries across the Americas. This is the oldest beer and cider awards still running in the world. Its origins are based around the industry professionals of the day gathering to assess an array of entries and to reward the quality and commercial worth of the beer.
Further to our IBA success, four of our great beers have received further recognition at this weeks SIBA Beer X. Lawless Keg, Session IPA Keg and Farmhouse Keg all collecting regional Gold awards for the West Midlands, with Farmhouse Ale going on to collect National Bronze in the Sours/Spontaneous category.
Founded on a working farm in 2005, our brewery has gone from strength-to-strength over the years, with a broad range of beers and an array of national and international brewing awards. We now employ over 40 people and have expanded our sales regions as far as Nottingham, Stoke-on-Trent, Bristol and London.
We also support a range of local sports teams, music festivals and other regional events, as well as being an official partner of Wasps Rugby and Ricoh Arena.
Purity’s Founder & CEO, Paul Halsey, said: “What a way to kick start our 2019! We’re absolutely delighted and extremely proud of this achievement to be recognised on an international stage. These are exciting times at the brewery and these highly sort after awards really show that our core values of pure quality, pure eco and pure community are shining through. Huge thanks to our Puritans for their continual support of our business and of course, our beer!” Paul also noted “This is a real testament to the dedication, skill and focus on Pure Quality Flo our Director of Brewing and the rest of the brew team put into every pint of Purity.