It has been a busy few weeks at Purity HQ; so much so we are delighted to announce that Andy Maddock has joined the Purity family as Managing Director. Andy will be responsible for overseeing the sales strategy for Purity and supporting our CEO and Founder Paul Halsey.
Andy’s appointment comes at a critical time for Purity, after we tragically lost our Co-Founder James Minkin to Pancreatic Cancer back in June 2020. Andy joins Purity with a first-class background across brewing and brand his most recent senior positions include European Agile Transformation Director and Trading Director ‘National Groups & Festivals’ with Heineken UK, following two years as Managing Director of Caledonian Brewery in Edinburgh between between 2014-2016.
Bringing a wealth of experience and knowledge of the brewing industry with him Andy’s first priority will be focusing on re-establishing the growth trajectory Purity had enjoyed pre COVID.
Our CEO & Founder Paul Halsey explains this further the appointment “I’m really very excited about Andy joining us in the critical stage of our journey. He will massively upweight our focus on sales and marketing and more importantly enable myself to share more responsibility within my role.”
On his appointment Andy Maddock commented “I am delighted to be joining the team at Purity Brewing Company. Paul and Jim have built a brilliant and successful business over the last 17 years and I cannot wait to start to bring my experience to the team. The last 12 months has been difficult for whole of the hospitality industry. I am hugely excited to be joining the team at this important time not only for the Purity Brewing business but the sector as a whole, as we come out of lockdown in the UK.”