Warwickshire based brewery Purity Brewing Company is once again toasting national success as their Gluten Free Session IPA was named the UK’s best Session IPA at the 2019 World Beer Awards.
The World Beer Awards are the global awards selecting the very best internationally recognised beer styles. This annual tasting selects, awards and promotes the ‘World’s Best Beers’ to consumers and the trade throughout the world. This latest award win now means that every brew in Purity’s portfolio is a recent award winner.
Purity’s Session IPA is a moreish, gluten-free session IPA, infused with real grapefruit peel and brimming with tropical fruit notes and hop aromas. In the blind taste test Purity’s entry fought off stiff competition from some of the best brewers in the country.
The recent SIBA Beer report highlighted that Session Beers are still the most popular in the UK market with more and more being released into the market. At this year’s awards the IPA and particularly Session IPA categories were some of the most hotly contested.
Purity’s Session IPA was the brewery’s first beer that was certified Gluten Free, initially released as a summer seasonal in 2018 the beer proved incredibly popular that the decision was taken to include as a permanent offering. The striking and eye catching design was the result of working in partnership with students of the Birmingham School of Art, the can was designed by two talented students, Zunaira Muzaffar and Beth Nicol.
It was not just Session IPA that picked up success at the World Beer Awards – Purity’s Longhorn IPA, Lawless Lager and Pure UBU all were recognised as medal winners for their styles. This National success is a true testament to the Pure Quality ethos that underpins everything at the sustainable focused brewery.
Purity Brewing Co. Founder & CEO commented on the recent success, “We are incredibly proud to see our Gluten Free and Vegan friendly Session IPA named the UK’s best! It is a beer we’ve worked thoroughly hard on and we now have it in a place where we think it stands as one of the best so to see it recognised as the UK’s style winner is brilliant.
It is great to see that our dedication to Pure Quality and consistency across the business but in particular the brew house recognised on this scale.” He added, “This award means a lot to the whole team at the brewery and we look forward to continuing to brew great beer with real character.”
This latest news quickly follows the exciting partnership announcement between Purity Brewing and English Premier League side Aston Villa.