On the 6th June 2022, Purity Brewing Company announced the launch of Pure Booch, a range of authentically slow-brewed ‘pure’ kombucha drinks, and our first foray into a category outside of the beer market in our 18-year history.
Authentically slow brewed Pure Booch is low in sugar, naturally flavoured and free from preservatives, and is available in four flavours – Original, Ginger and Lime, Cranberry, and Grapefruit, across three strikingly designed formats – 330ml cans, 250ml bottles and 1l bottles.
In line with the Purity’s strong environmental ‘Pure ECO’ credentials, Pure Booch supports our move away from conventional plastic labels, in favour of a new sustainable wood-based alternative.
Unlike other brands on the market, Pure Booch is raw and unpasteurised, keeping it real with live cultures and bacteria. It is the creation of Patrick ‘Paddy’ O’Connor, whose Birmingham-born Kombucha brewery or ‘Boochery’ as founders Paddy and Paul like to refer to it as, has now become part of the award-winning Purity Brewing Co, family.
We want to demonstrate the versatility of authentically brewed Kombucha. Not only as a healthy alternative to soft sugary drinks, but as a drink after sports, cocktail mixer, on the go or a substitute to alcohol.
Kombucha is a fermented, naturally sparkling soft drink full of live cultures, and is a healthier alternative to soft drinks and mixers as it’s lower in sugar and full of live cultures and bacteria.
Pure Booch is slow brewed for 30 days using a unique blend of green and black tea and is fermented with sugar and a SCOBY (Symbiotic culture of bacteria and yeast). Being a live authentic brewed kombucha Pure Booch should always be stored cold and served chilled.