When Purity Brewing Company set out the mission was simple: brew great beer without prejudice, with a conscience and with a consistency and an attention to detail, which is second to none.
Based on a working farm in the heart of the beautiful Warwickshire countryside, Purity is committed to brewing beer with a conscience. Our brewery practices are designed to be environmentally friendly and in the case of our wetland system, environmentally enriching.
Bringing the location and characters of the brewery to life has been our key aim over the last few months and we are delighted to be able to introduce our Puritans to our new brand world. This brand world is the new home for all our characters and brings our rural location to life.
The introduction of a whole new colour pallet to our brand world reflects our idyllic rural Warwickshire countryside, the greens of the rolling hills and valleys that we are based. The blues reflect not only the skies but is also a nod to our Pure Eco credentials and recycling all our waste water with our own natural reed wetland system. All our waste water is eventually fed back into the water system via the River Arrow a tributary of the River Avon. To read more about our sustainable brewing processes check out here.
The eagle eyed amongst you may have seen a slight change in how your favourite Purity beers are looking either on the handpulls in your local pub or the bottles at your local bottle shop. This has been a key part of the whole new look and feel of Purity as we move into a new decade of brewing. Freshening the look and introducing a new character to Pure Gold all feeds into the essence of what is Purity; Great Beer, Real Character. This brand new website is the accumulation of work led by our founders Paul & Jim to go back to the values that Purity was built on back in 2005 and what has driven us to where we are now in 2019 and one of the leading craft brewers in the UK.
We’ve listened to our Puritans with their feedback on our previous site and have made this new one a lot easier to navigate and discover the stories on our beers easier. We’ll be bringing more of the tales from the brewery to a brand new Brewhouse blog and keeping you up to date with where you can find your favourite pint.
This new website is just the start of what is going to be an exciting year for Purity with more beers, even more events at the brewery, new festivals and plenty of opportunities for our Puritans to continue to enjoy Great Beer, Real Character!
Here’s to a fresh New Year and fresh new look.