New season, fresh new look same great tasting beer. As Purity celebrate another season as the official ale supplier to Aston Villa FC and Villa Park we felt that as the team got a new kit it was only right the beer did too.

This fresh and striking new design celebrates the clubs illustrious history and heritage as well as featuring new technologies as we share the clubs passion that ‘Better Never Stops.’ The new design features subtle chevrons within the fabric represent the impressive honours won throughout the club’s prestigious history.

This new label is printed on a plant based polymer meaning that the can and label are 100% recyclable and can go from can of beer to recycled to a new can within 8 weeks!

Created exclusively for Aston Villa Purity Pale is a zesty pale ale with a refreshing citrus finish. Its brewed with only the finest Cascade hops, Maris Otter, wheat and crystal malts.

Purity Brewing Company is proud to be the official ale supplier of Aston Villa Football Club, Purity Pale is perfectly served chilled, wearing claret and blue and cheering on Villa to 3 points #UTV.