It can be done better, two friends told each other. After scraping together a few thousand euros of start-up capital, in 2002 they founded fritz-kola in their student digs in Hamburg, Germany. Their mission: to create a new kola better than everything offered by the big soft drinks companies – and it was no sooner said than done. The fritz-kola project has been led by the same approach to this day. Since a drink can only be as good as its ingredients, fritz-kola mainly works with family businesses and owner- managed enterprises. Quality really matters to us, even the caffeine in our kola is natural. Every drink we make is vegan. Our kola contains real kola nuts and even the caffeine is natural. We add real lemon juice to fritz-limo and mischmasch instead of citric acid, fritz-kola, contain only the natural flavours of the listed fruit ingredients. The high juice content of our drinks delivers a refreshing fruity hit.