Pure Partners

Our business has been built on the strength of our relationships. Since 2005 we have built a community of loyal fans (or Puritans as we like to call them) from Customers to Consumers, Suppliers, Brewers, Locals, Foodies, Music Lovers, Festival Goers, Sports Fans, Community and Professional clubs.

Our Partners

Like minded and  sharing the same values, our partner brands are a big part of our community.

From artisan cideries to East London breweries, read more about our Partners



As keen sportsmen and former Rugby teammates themselves, sport has always played a significant role in Paul and Jim’s lives influencing Purity’s founding values from the way we operate as a business and team to delivering the perfect pub pint at the game.

We know watching sport with a beer is one of those great British past times. Whether in the pub with mates, at home with family or in stadia with fellow fans – sport always has and always will play a significant role connecting with our community.

Aston villa FC

As a lifelong Villa fan it was a dream come true for Paul when Purity agreed to partner with Aston Villa FC. Brewed less than 20 miles from Villa Park, Purity Pale is our zesty pale ale with a crisp, refreshing citrus finish. Now in our 4th successive season as the Official Ale Supplier of Aston Villa Football Club – we’re proud to be supporting such a longstanding and well-respected football club.


For 8 years we have been the Official Ale Supplier of Wasps Rugby – with over 40 cask hand pulls across the stadium our goal has always been to ensure every rugby fan can enjoy the very best, perfectly poured cask pint every time. CBS Arena is the largest official Cask Marque accredited stadium in the UK.  

Coventry rugby

As fans and former Rugby teammates Paul & Jim knew how well a great pint of cask pairs with live rugby. Since day one we have been supporters of the local rugby community and in 2015 we joined the family of partners at Butts Park Arena and Coventry Rugby.

Music festivals

Purity has always been a name synonymous with music and the arts, thanks to our longstanding relationships with some of the best live music events and festivals in and around our heartland including the fantastic Mostly Jazz, Funk & Soul, Moseley Folk, Camper Calling, and 2000Tree’s. As a thriving young business, we love to keep our finger on the cultural pulse.


To work with us at a festival please contact alex.cosgrove@puritybrewing.com


Here's a couple of the festivals we've worked with recently:

Moseley Jazz & Folk

Our longest standing festival partner of over 10 years, both Mostly Jazz, Funk and Soul and Moseley Folk are held in the picturesque Moseley Park, just 2 miles from Birmingham City Centre.

2000 Trees

Our 3rd successive year of sponsorship 2000 Tree’s is an independent music punk rock, alternative rock & electronic festival held annually near Cheltenham.


A three day rock festival held annually since 2013 at Fernhill Farm in Somerset, near Bristol.

Camper Calling

Just a stones throw away from the brewery, Camper Calling is a fantastic family festival held at Ragley Hall in Warwickshire.