SUSTAINABLE MANUFACTURER OF THE YEAR
Velo 100

By Alex Cosgrove

Purity Jumping in the Saddle for the Velo 100 Cycle!

At Purity we are committed to make a difference to our local community and environment. We have undertaken numerous charity initiatives from growing various amounts of facial hair for Movember and Decembeard to wearing something funny for money but this is going to be our toughest yet; as we take on the Birmingham Velo 100 cycle ride!

Four members of the Purity team have signed up to this year’s ride in aid of Cure Leukemia a cause that is very close to a number of the team at Purity. Cure Leukemia has been our designated charity partner for the last few years and we have done numerous initiatives to raise funds for this very worthwhile cause. After providing some well-earned cans of Saddle Black to riders of the London to Paris ride the last few years our friend Geoff Thomas the patron of the charity lay down the gauntlet that we earn our beer as well at this year’s Velo 100. The challenge was on the table and four of the Purity team put their bikes in the ring and the phrase ‘how hard can it be?’ was muttered and they all agreed to sign up. Flo Vialan our Director of Brewing who cycles to and from the brewery every day, Andy Cross our Sales and Marketing Director, Peter Kopp, Steven Pitt and Bjorn Richards make up the rest of the team who will be taking on this mammoth challenge later next month.

We were lucky enough to host the Business Club training ride at the brewery earlier in the year which was the first time the team got together and ride out as a team. We also had an honorary member of Team Purity. The ambassador of the Business Club Martin Johnson. The former Leicester Tigers and World Cup winning England Rugby captain along with Team Purity led the 50 mile route around the picturesque Warwickshire countryside. It was a bit of a shock to some of the Purity team with the pace but they all managed to come back safely although there were claims of a sabotage crash. With all the riders back at Purity HQ Martin was on hand for photos, autographs and also some beer sampling.

Over the coming weeks leading up to the ride we will be profiling each member of Team Purity and bringing you some of the behind the scenes action from training as well as getting to know each rider a bit more and what this challenge means to them.

First up is Andy Cross our Sales & Marketing Director.

When you first get into cycling? From before I can remember, my first bike was a Raleigh Burner BMX bike and then progressed into mountain biking and road cycling

Favourite cycle route? Living in Cheltenham there are loads of great routes through the Cotswolds but most involve steep hills so my favourite route is any that avoids those!

Mountain or Roady? Both, road in the Summer and Mountain biking in the winter – after my last one got stolen I need to buy a new mountain bike when my road bike goes into hibernation after Velo!

Favourite post cycle refuel? I always crave a refreshing cider after cycling and Pure Hopped hits the spot perfectly!

We’re raising money for Cure Leukemia do you have any personal reasons why this is important? I lost my cousin to Leukemia when I was 8 so it’s something I have been aware of from a very young age and so finding a cure has always been something that is close to my heart

Finally – who’s going to win out of team Purity and any time targets? – The plan is to stick together as a team for the whole ride, however after Flo took me out in the training ride I might have to out sprint him at the finish!

Can four members of the Purity team ditch the pints and jump in the saddle and ride for 100 miles? Well follow their journey across all our social media channels and if you see them on the 24th September in their Purity cycle jerseys then make sure to cheer them on!

We would be incredibly grateful if anyone could donate what they can in aid of this incredible charity you can support the team via our Just Giving page here – https://www.justgiving.com/fundraising/puritybrewingco

By Alex Cosgrove

A View From the Stumps – Purity Match Special 2017!

This week saw our 9th annual cricket bash, the Purity Match Special held at the home of Exhall & Wixford Cricket Club. A great evening was had by all and as ever we would like to thank everyone who came and who have supported Purity over the last 11 years and in particular JC and all the team at Exhall & Wixford CC for hosting us and preparing a cracker of a pitch!

This year teams were made up of a range of Purity team members, customers, suppliers and friends. The captains were Purity’s own Andy Cross and Gordie Houstan of Brewin Dolphin – a small bit of sledging mainly from the umpire was going on at the coin toss but it was all in jest so with batting line ups decided and field positions set the Googlys led by Andy Cross took to the field as they stuck the Yorkers into bat. So as the first two batsmen walked out to bat the game was on. It appeared from the crowd that the skipper had put his best batsman out first to try and build a lead with the rest of the team made up of let’s say differing ability. After the opening pair finished their innings with a good amount of runs it was up to the tail to carry it on with the last pair of our very own Director of Brewing Flo and Commercial Director Jim and despite Flo not having the best success with the bat the Yorkers finished their innings on 154. With each player having 2 overs batting and bowling with a wicket counting as minus 10 runs.

After refuelling with an excellently prepared BBQ by Claire, Julia and Mandy and some liquid refuelling it was time for the Googlys to try and chase down the target. The opening batsmen looked confident as they walked out to the middle but some excellent bowling and some even better fielding on the boundary kept the run rate quite low, so it was down to the guys from the Dark Horse in Moseley to try and get the winning runs in the final over and with a boundary of the penultimate ball it was neck and neck but a cracking Yorker that Freddie Flintoff would’ve been proud of from Purity’s Packaging Manager Bjorn, completely stumped the batsman and the middle stump was knocked out of the pitch which saw jubilant celebrations led by Bjorn. Meaning Gordie had led the Yorkers to a nail biting victory.

It was then time for the presentations which this year included, batsman of the match, and bowler of the match, the not-so-man of the match, Pure Gold moment of the match and the highly coveted man of the match. This year it was a tough pick and took much deliberation between the marketing departments due to the surprising exceedingly high standard of cricket from some players this year, but there were a few stand out candidates.

The winners from the night were:

Batsman of the Match – Jonny Winters

Bowler of the Match – Paul Evans

Not-so-man of the Match – Was a tie between Flo Vialan for losing 3 wickets in a row and Bjorn Richards for a calamitous mix up with a run out.

Pure Gold Moment of the Match – Myles Pinfold for an incredible catch on the boundary that saved a 6 and the match for the Yorkers.

Man of the Match – Alex Willis, for a great all round performance with bat and ball.

Overall it was a cracking evening of cricket, fun, laughs and was great to see so many people come and enjoy themselves in the sun with plenty of our award winning brews and as our founder Paul Halsey said on the night, “Our annual cricket match is one of my personal highlights of the year and it is always a pleasure to host these events with our friends, customers, suppliers and the whole team at Purity who have supported us since day one to today. Here’s to a lot more beer, fun and great memories!”

For more images from this years Purity Match Special head to our Facebook gallery here!

Purity Brewing Co. & Wasps Rugby

By Alex Cosgrove

Purity Brewing & Ricoh Arena – Cask Marque

Last week was an exhilarating day at the Ricoh Arena as Wasps Rugby secured a bonus point win to get a home semi final in the Aviva Premiership play offs. However, off the field was where something rather ground breaking was taking place; a Cask Marque inspection on the service of our ales in the arena. It meant Saturday was a double celebration as the Ricoh Arena achieved Cask Marque accreditation for the quality of our cask ales served at the stadium. Which in doing so the Ricoh Arena is the only stadium in the UK to gain this status!

Two of our cask ales are stocked in the arena Pure UBU and Pure Gold, across five of the Ricoh Arena’s concourse bars and a further bar in the arena’s Ericsson Exhibition Hall. Our beers are also available in seven hospitality suites, as well as The Mill Bar and Brasserie part of the DoubleTree by Hilton Hotel at the arena.

The multi-purpose venue in Coventry, an international destination for sport, business, and entertainment, has become the first stadium in the UK to be awarded Cask Marque status. Cask Marque is the independent award usually reserved for pubs serving great quality cask ale.

Cask Marque recognises excellence in the service of cask ale, taking into account the quality of all cask beer on every bar, including temperature, appearance, aroma and taste.

Paul Halsey, our founder, comments: “At Purity we pour our heart and soul into every last drop of beer we produce, with dedicated training support for venues to stock and serve our beer for that perfect pint. We are all extremely proud of this accreditation and it’s a testament to the Purity team and everyone at the Ricoh Arena who looks after our beer there. We’re also very proud of our relationship with the Ricoh Arena and Wasps Rugby. Long may it continue and here’s to hoping we can celebrate again at the end of the month!”

Andy Gibb, MD of the Ricoh Arena adds: “Our partnership with Purity goes from strength to strength, with Pure Gold and Pure UBU proving incredibly popular with event guests, concert goers and rugby, netball & football fans alike. We’re incredibly proud to be serving Purity at the Ricoh Arena and the Cask Marque accreditation is just reward for the quality of the product and the outstanding teamwork displayed between our two organisations.”

There are limited tickets available for this weekend’s semi final against Leicester Tigers at the Ricoh available here – why not pop by and try a guaranteed great pint of our cask conditioned beers.

For more information on Cask Marque and it’s work in the beer industry head to their website http://cask-marque.co.uk/ 

By Alex Cosgrove

The Awards Keep Coming

We were delighted last week as we picked up our first awards of 2017 at the SIBA National Independent Beer Awards and SIBA Business Awards as well as picking up two medals at this years Brewing Awards held in Burton Upon Trent.

At the SIBA Beer Awards, our Longhorn IPA won Gold in the Small Pack Strong Bitters and Pale Ales category. The award winning brew is named after the herd of cattle that graze on our spent grain in fields surrounding the brewery. If you want to find out why it won why not grab some brewery fresh cans from here!

SIBA’s BeerX event also saw the association hold its growing Business Awards. We were shortlisted for the Marketing Implementation, Green Business, Commercial Achievement and Business Innovation. With tough competition we were thrilled to be named the winner in the Marketing Implementation category with our partnership with Wasps Rugby and Ricoh Arena.

Our social media engagement and the popular Twitter Hashtags #PureGold and #TweetYourSeat were highlighted by judges, with fan participation more than doubling since last season. To celebrate our win at the SIBA Business Awards we are giving away two cases of Pure Gold with this week’s #TweetYourSeat at the Wasps Rugby Vs Worcester Warriors game 26/03/17.

Paul Halsey, our cofounder: “We absolutely love our partnership with Wasps Rugby and Ricoh Arena, and engaging with fans via our social media has been a great way to share in the good times; a great game of rugby with your friends and a lovely beer or two. The award means a lot to the team, as does the latest honour for Longhorn IPA, a beer we are extremely proud of.”

We would also like to say a massive congratulations to our friends FourPure and Tiny Rebel on their awards at the SIBA Business Awards winning Brewery of the Year and Commercial Achievement respectively.

By Alex Cosgrove

Meet The Brewery – Pure ‘Smiths’

We’re taking over ‘SMITHS’ for one night only! Join us on the 28th September as we host a meet the brewer event with one of our favourite places in the Capital.

We are holding a tap takeover with Longhorn IPA, Lawless Lager plus a rare keg of our prototype brew. We will be hosting a talk on the history of Purity and how our beers are brewed with our head brewer Flo.

To secure your name on the guest list email Alena @ ‘SMITHS’ Alena@smithsofsmithfield.co.uk

‘SMITHS’ of Smithfield is the Grade II listed four-floor venue in the heart of Smithfield Market – London’s only working meat market.

The venue and it’s 3 restaurant’s priority has always been to serve simple food made from the finest British ingredients, served in an unpretentious way in a relaxed atmosphere.

The impressive building was lovingly restored by the “SMITHS” team with architects Wells Mackereth, having stood empty for over 40 years. There’s a definitive New York feel to the overall style with plenty of open spaces, blasted brickwork, big windows and comfy leather seating. Each of the four floors has a distinctive style – food, design and atmosphere – offering pretty much something for everyone depending on mood, budget or time.

For more information on ‘SMITHS’ check out http://www.smithsofsmithfield.co.uk/ or follow their social media. https://twitter.com/thisissmithshttps://www.facebook.com/ThisisSmiths

By Alex Cosgrove

If food be the thing of love… Cook on!

Each of Purity’s brews and all of Bottle Shack’s great beers can be enjoyed on it’s own, but to really unlock the potential for enjoyment there is no better experience that pairing them up with great food. We asked our friends at Purecraft Bar and Kitchen for some recipes that you can create at home and match with some amazing ales.

 

Chocolate Cake & Chocolate Sauce with Purity’s Limited Edition Bourbon Cask Rye IPA – ‘X

The citrus tang and spirity bourbon notes from the cask aged X are a perfect match for this rich chocolate cake. Impress your other half on Valentines night by preparing this luxurious combo. Tweet a picture of both to @purityale and @purecraftbars for a chance to win a couple of brewery tour tickets

 

           For the Cake                                                       For the Chocolate Sauce
100 g unsalted butter                                                  150g Plain Chocolate
200 g dark chocolate                                                   50ml Double Cream
100 g caster sugar                                                        2tbsp Golden Syrup
4 egg yolks                                                                 Knob of butter
4 egg whites                                                               Pinch of salt

Method

1.Melt butter over a Bain Marie
2. Meanwhile whisk egg yolks and sugar until pale
3. Whisk egg whites to soft peak
4. Add chocolate to melted butter and stir
5. Add chocolate mix to egg yolk and sugar, stir well
5. Add egg whites 1/3 at a time and fold to combine
6. Spoon into greased moulds
7. Cook at 150°C for 45 minutes

For the Sauce

1. Heat Cream and Chocolate slowly, stirring to melt chocolate
2. Add syrup, butter and salt. Stir until sauce is glossy

 

Finally and most importantly enjoy! If you have any other beer and food matches we’d love to hear them!

Velo 100
Purity Jumping in the Saddle for the Velo 100 Cycle!
Purity Brewing Co. & Wasps Rugby
Purity Brewing & Ricoh Arena – Cask Marque
The Awards Keep Coming
If food be the thing of love… Cook on!