SUSTAINABLE MANUFACTURER OF THE YEAR
Velo 100

By Alex Cosgrove

Purity Jumping in the Saddle for the Velo 100 Cycle!

At Purity we are committed to make a difference to our local community and environment. We have undertaken numerous charity initiatives from growing various amounts of facial hair for Movember and Decembeard to wearing something funny for money but this is going to be our toughest yet; as we take on the Birmingham Velo 100 cycle ride!

Four members of the Purity team have signed up to this year’s ride in aid of Cure Leukemia a cause that is very close to a number of the team at Purity. Cure Leukemia has been our designated charity partner for the last few years and we have done numerous initiatives to raise funds for this very worthwhile cause. After providing some well-earned cans of Saddle Black to riders of the London to Paris ride the last few years our friend Geoff Thomas the patron of the charity lay down the gauntlet that we earn our beer as well at this year’s Velo 100. The challenge was on the table and four of the Purity team put their bikes in the ring and the phrase ‘how hard can it be?’ was muttered and they all agreed to sign up. Flo Vialan our Director of Brewing who cycles to and from the brewery every day, Andy Cross our Sales and Marketing Director, Peter Kopp, Steven Pitt and Bjorn Richards make up the rest of the team who will be taking on this mammoth challenge later next month.

We were lucky enough to host the Business Club training ride at the brewery earlier in the year which was the first time the team got together and ride out as a team. We also had an honorary member of Team Purity. The ambassador of the Business Club Martin Johnson. The former Leicester Tigers and World Cup winning England Rugby captain along with Team Purity led the 50 mile route around the picturesque Warwickshire countryside. It was a bit of a shock to some of the Purity team with the pace but they all managed to come back safely although there were claims of a sabotage crash. With all the riders back at Purity HQ Martin was on hand for photos, autographs and also some beer sampling.

Over the coming weeks leading up to the ride we will be profiling each member of Team Purity and bringing you some of the behind the scenes action from training as well as getting to know each rider a bit more and what this challenge means to them.

First up is Andy Cross our Sales & Marketing Director.

When you first get into cycling? From before I can remember, my first bike was a Raleigh Burner BMX bike and then progressed into mountain biking and road cycling

Favourite cycle route? Living in Cheltenham there are loads of great routes through the Cotswolds but most involve steep hills so my favourite route is any that avoids those!

Mountain or Roady? Both, road in the Summer and Mountain biking in the winter – after my last one got stolen I need to buy a new mountain bike when my road bike goes into hibernation after Velo!

Favourite post cycle refuel? I always crave a refreshing cider after cycling and Pure Hopped hits the spot perfectly!

We’re raising money for Cure Leukemia do you have any personal reasons why this is important? I lost my cousin to Leukemia when I was 8 so it’s something I have been aware of from a very young age and so finding a cure has always been something that is close to my heart

Finally – who’s going to win out of team Purity and any time targets? – The plan is to stick together as a team for the whole ride, however after Flo took me out in the training ride I might have to out sprint him at the finish!

Can four members of the Purity team ditch the pints and jump in the saddle and ride for 100 miles? Well follow their journey across all our social media channels and if you see them on the 24th September in their Purity cycle jerseys then make sure to cheer them on!

We would be incredibly grateful if anyone could donate what they can in aid of this incredible charity you can support the team via our Just Giving page here – https://www.justgiving.com/fundraising/puritybrewingco

By Alex Cosgrove

Bunny Hops Into Keg!

Well the rabbit is finally out of the hat; we’re excited to share that our latest beer is hopping its way into keg ahead of spring and the warmer weather.

Bunny Hop, which was our first permanent cask beer in seven years, has gone down so well with our Puritans and customers that we are now rolling out kegs as well as casks.

The move means more UK landlords can serve Bunny Hop to punters, including a chilled version of the extra hoppy pale ale provided by keg cooling.

We will be unveiling kegged Bunny Hop at this year’s Craft Beer Rising, taking place between 23rd and 25th February at the Old Truman Brewery on London’s Brick Lane. Bunny Hop will be joined by our keg favourites Longhorn IPA, Lawless Lager and Saddle Black.

Brewed with Maris Otter, Lager Malt, Wheat Malts and Cara Pils, and generously hopped with Pilgrim, Eureka, El Dorado and Chinook, Bunny Hop has aromas of fresh grass, pine and grapefruit, with apricot and peach notes, perfectly balancing pale malts, powerful hops and a low abv (3.5%) an IBU of 55.

And with Easter and spring just around the corner, discerning beer drinkers will benefit from a lower strength beer to enjoy with other activities as many of us begin to stumble out of hibernation back into the great British outdoors.

Speaking of outdoor activities, we’re also pleased to reveal that we will also be peddling pints for riders at this year’s Mad March Hare Sportive on Sunday 5th March. The 72 mile bike ride through Worcestershire, Warwickshire and beyond will culminate with few well-earned Purity beers being served on us.

Our founder, Paul Halsey, comments: “Bunny Hop was born out of a passion to brew a lower ABV pale ale that still packed plenty of punch in terms of body, aroma and flavour. The cask version has had a tremendous response from customers, so we’re delighted to be offering a keg version enabling even more venues to benefit from this fantastic extra hopped pale ale. The evenings are getting lighter and many of us are starting to dust down our bikes and get back out and enjoy the great outdoors, and Bunny Hop is the perfect refreshing reward to savour at the end.”

We hope to see a load of our Puritans at CBR17 to come and enjoy the first pints of Bunny Hop on keg – Cheers!

By Alex Cosgrove

News From The Brewhouse No.10 – Bunny Hop Lands!

We are delighted to announce that we are launching our first new permanent beer in seven years – an extra hopped pale ale called Bunny Hop.

Bunny Hop is brewed with Maris Otter, Lager Malt, Cara Pils and Wheat Malts. Then generously hopped with Pilgrim, Eureka, El Dorado and Chinook, Bunny Hop is a bold beer, which perfectly balances its low abv of 3.5%, pale malts and powerful hops.

It has a pronounced bitterness at 55 IBU’s but an extraordinarily pale colour, similar to that of a pilsner, with aromas of fresh grass, pine and grapefruit thanks to the generous use of Chinook, and a dash of El Dorado offering apricot and peach notes. Bunny Hop has been expertly brewed to deliver a clean, dry mouthfeel with no compromise on hop aroma and a full, hoppy flavour profile.

The launch of Bunny Hop shows our commitment to cask beer and the upholding of tradition whilst pushing the boundaries of what is possible when using the finest hops and malts to create an extraordinary, yet perfectly balanced beer.

Our Director of Brewing, Flo Vialan, explains: “Creating a very pale, low abv beer, which packs a punch in the flavour stakes, was a big challenge. With this beer we have had to innovate to the extreme, even to the point of designing and manufacturing new equipment which allows us to dry hop the beer in a way which delivers a perfect balance between not only the hop and the malt, but also the hop and the yeast, an aspect which is often overlooked in brewing.”

Paul Halsey, our founder, adds: “Bunny Hop has been a work of great passion and innovation, and marks the culmination of more than ten years at the head of this fantastic business. The brewery started with a leap of faith when I sold up all I owned to get it going. This beer is a nod to that and has great meaning for me personally. I stumbled upon Upper Spernall Farm where our Brewery is now based during a cycle ride through the Warwickshire countryside.”

“As I rode my mountain bike along the winding lane, I remember having to dodge these rabbits that shot out in front of me and one in particular nearly made me crash into Granville the farm owner. As I dusted myself down we got talking about my plans for a brewery and Granville suggested his farm as the perfect location. The rest is history. I have a lot to thank those rabbits for, hence the name! Bunny Hop is a remarkable beer and a true reflection what an incredible brew team we have at Purity.”

Bunny Hop is available now for trade customers if you would like to stock Bunny Hop either call the brewery or your account manager. Bunny hop will be available soon in either 9 pint mini cask or 36 pint polypin from www.bottleshack.uk

Velo 100
Purity Jumping in the Saddle for the Velo 100 Cycle!
Bunny Hops Into Keg!
News From The Brewhouse No.10 – Bunny Hop Lands!