By Alex Cosgrove

Purity Brewing & Ricoh Arena – Cask Marque

Last week was an exhilarating day at the Ricoh Arena as Wasps Rugby secured a bonus point win to get a home semi final in the Aviva Premiership play offs. However, off the field was where something rather ground breaking was taking place; a Cask Marque inspection on the service of our ales in the arena. It meant Saturday was a double celebration as the Ricoh Arena achieved Cask Marque accreditation for the quality of our cask ales served at the stadium. Which in doing so the Ricoh Arena is the only stadium in the UK to gain this status!

Two of our cask ales are stocked in the arena Pure UBU and Pure Gold, across five of the Ricoh Arena’s concourse bars and a further bar in the arena’s Ericsson Exhibition Hall. Our beers are also available in seven hospitality suites, as well as The Mill Bar and Brasserie part of the DoubleTree by Hilton Hotel at the arena.

The multi-purpose venue in Coventry, an international destination for sport, business, and entertainment, has become the first stadium in the UK to be awarded Cask Marque status. Cask Marque is the independent award usually reserved for pubs serving great quality cask ale.

Cask Marque recognises excellence in the service of cask ale, taking into account the quality of all cask beer on every bar, including temperature, appearance, aroma and taste.

Paul Halsey, our founder, comments: “At Purity we pour our heart and soul into every last drop of beer we produce, with dedicated training support for venues to stock and serve our beer for that perfect pint. We are all extremely proud of this accreditation and it’s a testament to the Purity team and everyone at the Ricoh Arena who looks after our beer there. We’re also very proud of our relationship with the Ricoh Arena and Wasps Rugby. Long may it continue and here’s to hoping we can celebrate again at the end of the month!”

Andy Gibb, MD of the Ricoh Arena adds: “Our partnership with Purity goes from strength to strength, with Pure Gold and Pure UBU proving incredibly popular with event guests, concert goers and rugby, netball & football fans alike. We’re incredibly proud to be serving Purity at the Ricoh Arena and the Cask Marque accreditation is just reward for the quality of the product and the outstanding teamwork displayed between our two organisations.”

There are limited tickets available for this weekend’s semi final against Leicester Tigers at the Ricoh available here – why not pop by and try a guaranteed great pint of our cask conditioned beers.

For more information on Cask Marque and it’s work in the beer industry head to their website http://cask-marque.co.uk/