SUSTAINABLE MANUFACTURER OF THE YEAR

By Alex Cosgrove

We’re celebrating again as with a brace of local business awards

Last week saw us kick of the festive period with another celebration as we scooped the Best Business under 50 Employees at the Small Medium Enterprise (SME) Coventry and Warwickshire Business Awards at Coombe Abbey, which celebrate industrious, hardworking and enterprising SMEs in the county.

We were also delighted to pick up the runners up award in the Green category, in recognition of our efforts to recycle waste and minimise energy consumption in the brewing process with our steam capture technology and our wetland system.

Founded on a working farm in 2005, Purity has gone from strength-to-strength over the years, with a broad range of beers and an array of national and international brewing awards. We now employs over 40 people and has expanded its sales regions as far as Nottingham, Stoke-on-Trent, Bristol and London.

Supporting our local community is one of the key pillars that Purity was founded. This year we have gone further and  also supports a range of local sports teams, music festivals and other regional events, as well as being an official partner of Coventry Rugby, Wasps Rugby and the Ricoh Arena.

Speaking about the award, our cofounder MD Paul Halsey said: “Whilst we pride ourselves on the quality of our beers and our eco-friendly values, we’re also proud to be a local employer and an active part of the community. These awards celebrate regional business and with so many fantastic companies out there thriving, it’s great to be recognised in this way. Cheers.”

By Alex Cosgrove

News from the Brewhouse No. 4 – X Marks the spot as we Celebrate 10 Years of Purity!

It is a bumper month of news from the brew house this December as we launch our new limited edition brew ‘X’ – an American style Rye IPA aged in genuine American bourbon casks. X is a celebration of the finer things in life. Brewed with champion malts; Maris Otter, Rye, Crystal Rye and Cara to create a warming copper orange colour, hopped with Pilgrim, Chinook, Galaxy & Simcoe to give a lingering floral bitterness and as a final flourish, aged for 6 months in bourbon casks to create a warming finish. X is dedicated to all the people who have supported Purity over the past decade and made the company what it is today.

Bourbon by law has to be produced with 51% corn with the remaining mash produced with barley and rye; hence the reasoning using bourbon casks for our rye pale ale as opposed to using Scotch casks again.

‘X’ is a perfect demonstration of how the different approaches of our brew team combine with great effect. Our Quality Control Manager Aaron Taubman brings a measured and scientific approach whilst Director of Brewing Flo Vialan adds his creative and experimental flair to our expertly crafted 6.2% beer. ‘X’ is hopped with Galaxy, Chinook, Simcoe and English Pilgrim and before being left to mature for 6 months. The beer is then bottled by hand and corked before being stored for 2 weeks for secondary fermentation.

X has been brewed in celebration of an incredible 10 years, which has seen the company grow from a team of 2 men and a dog into a nationally acclaimed business with a team of 35 who are all still based at our rural Warwickshire location.

We sat down with Flo and Aaron to quiz them on how the idea for X came about and what it takes run a successful brewery which can stand the test of time and an increasingly competitive market place.

  • How did the idea arise releasing another barrel did aged beer come about?

After the success of Gnarly we wanted to experiment with different barrels and styles of beer. We took inspiration from how other brewers have set up barrel aging projects and we felt our beers were perfect to age. With this year being our 10th birthday we wanted to craft a brew that was a celebration of the last 10 years and a thank you to everyone who has supported us over the last decade.

  • Over the last 10 years what has been your favourite beer to brew?

That is a tough question – almost asking which your favourite child is! We both have an affinity for Pure Gold as it was the first brew we both did when we started albeit a few years between. Each brew and each beer has its own personality and challenges and we both love brewing all of them. If we didn’t we shouldn’t be here!

  • Gnarly was a great beer after Christmas dinner what food matches do you think X will go with?

We felt Gnarly was the perfect after Christmas dinner beer and was brilliant with Christmas cake and pudding. X differs slightly as it has more citrus aroma and profile with clementine notes that associated with Christmas. Also the bourbon ageing gives X as sweetness and smoothness that is a pleasure to savour and drink. But for something a bit special we think maple glazed spiced ribs or a dark chocolate and salted caramel torte.

  • So guys if we gave you and the brew team a free reign on producing any beer you wanted what would you develop?

That is a great question! We would have a lot of fun doing that we love researching different styles of beers and always take inspiration from brewers who look to push boundaries. Thanks to our new Brewhouse we are able to produce different styles of beer and that is how Lawless and Longhorn came about.

However coming from France and with knowledge of Wine I would love to do a sour beer aged in white wine casks or even a sour beer aged on fruit like they do in Belgium. I would also love the opportunity to start a barrel age project with different type of casks and all our beers and experiment with.

  • Aaron same question  

“Well like Flo I would love a barrel age project you just have to see the Brooklyn brewery and their project is immense! But the idea of a Lambic style beer is interesting or a barley wine again barrel aged.”

There we have it a limited edition brew that celebrates the craft and skill of our brew team and a thank you to all those who have supported us over the last few years! We hope you enjoy X and create some special memories yourselves with this brew.

This limited edition brew will be only available in 750ml bottles and there will only be 800 bottles produced so make sure you don’t hang around as once they are gone they are gone! Available from http://www.bottleshack.uk/purity-brewing-co/purity-x.html

Here’s to another 10 years of Purity (at least…)

Cheers!

We’re celebrating again as with a brace of local business awards
News from the Brewhouse No. 4 – X Marks the spot as we Celebrate 10 Years of Purity!