SUSTAINABLE MANUFACTURER OF THE YEAR

By Alex Cosgrove

The Awards Keep Coming

We were delighted last week as we picked up our first awards of 2017 at the SIBA National Independent Beer Awards and SIBA Business Awards as well as picking up two medals at this years Brewing Awards held in Burton Upon Trent.

At the SIBA Beer Awards, our Longhorn IPA won Gold in the Small Pack Strong Bitters and Pale Ales category. The award winning brew is named after the herd of cattle that graze on our spent grain in fields surrounding the brewery. If you want to find out why it won why not grab some brewery fresh cans from here!

SIBA’s BeerX event also saw the association hold its growing Business Awards. We were shortlisted for the Marketing Implementation, Green Business, Commercial Achievement and Business Innovation. With tough competition we were thrilled to be named the winner in the Marketing Implementation category with our partnership with Wasps Rugby and Ricoh Arena.

Our social media engagement and the popular Twitter Hashtags #PureGold and #TweetYourSeat were highlighted by judges, with fan participation more than doubling since last season. To celebrate our win at the SIBA Business Awards we are giving away two cases of Pure Gold with this week’s #TweetYourSeat at the Wasps Rugby Vs Worcester Warriors game 26/03/17.

Paul Halsey, our cofounder: “We absolutely love our partnership with Wasps Rugby and Ricoh Arena, and engaging with fans via our social media has been a great way to share in the good times; a great game of rugby with your friends and a lovely beer or two. The award means a lot to the team, as does the latest honour for Longhorn IPA, a beer we are extremely proud of.”

We would also like to say a massive congratulations to our friends FourPure and Tiny Rebel on their awards at the SIBA Business Awards winning Brewery of the Year and Commercial Achievement respectively.

By Alex Cosgrove

We’re Back For Craft Beer Rising 2017

We are excited to announce that we will be making the trip down to the capital again for this year’s Craft Beer Rising!

CBR16 was one of our highlights of last year and when the chance came to return this year we didn’t hesitate in signing up.

Held at the Old Truman Brewery on Brick Lane CBR is a beer lovers dream with over 100 brewers all bringing with them great beers then paired with a great music and street food line up. This year we will be bringing a taste of Warwickshire to the Capital in the form of Longhorn IPA our unfiltered American style rye pale ale, Lawless our Unfiltered lagered beer, Saddle Black our unfiltered hoppy black beer and something brand new that we are exclusively launching at this years CBR!

Want to be among the first to sample our new beer? Make sure you grab your tickets there are still some left – https://www.designmynight.com/london/whats-on/festival/craft-beer-rising-london?t=579f5593b3c58800549e5584

By Alex Cosgrove

News from the Brew house No.2 – The Story Behind Longhorn IPA

Welcome to the second instalment in our new series of ‘News from the Brewhouse’. In this blog we explore the thought process and story behind Longhorn IPA, which recently won a medal at the International Beer Challenge.

Longhorn cattle are an ancient and hardy breed of cattle that wear a floppy fringe and are so named because of their impressive and humungous horns. The farm here in Great Alne has long reared Longhorn cattle because of their stunning meat and friendly temperament. Now… Purity has a little confession to make. When we needed a new Brewhouse to cope with the demand for our beer, we had to move the Longhorn herd into another part of the farm. However, their new home is a happy one and as a tribute to this rare and powerful creature we named our rye IPA after them. The benefit to the Longhorn didn’t simply stop at a shiny new home and a beer named after them though! A bi-product of the brewing process is a source of spent grains which the herd merrily chomp away on as they look out majestically over the farm. And so it is, the circle of life is complete and thanks to initiatives like this Purity has recently been named the ‘UK Sustainable Manufacturer in the Year’.

We sat down with Aaron Taubman, the Quality Manager at Purity Brewing Co. to understand more about the two types of Longhorn on our farm! We started off by discussing how Aaron and Flo (Director of Brewing) came up with the ingredients for this rye IPA.

Aaron – how did the brew team come up with the malts and hops for the Longhorn IPA?

We wanted to create a balanced American style IPA that would appeal to our customers but maintain a Purity twist. This was the definitive reason for choosing crystal rye and rye malt as the speciality malts for the brilliant copper orange colour and also the spiciness on the palate that they impart to the beer. The rye also gives Longhorn a distinct ‘dry’ taste which counters the sweetness that is needed to balance the high bitterness of this style of pale ale. This makes a pleasurable drinking experience.

Which hops did you chose then and why those particular varieties?

Essentially to branch away from the standard hops that are in all our beers previous to Longhorn and both Flo and I were excited to use Galaxy for its massive tropical fruit aromas and flavours. Chinook gives Longhorn a resin and pine taste which some people also taste marmalade. Simcoe was chosen for the citrus flavours which all together give a rounded, fruity and mouth-watering aroma. Recently we have become fans of the Herefordshire and Worcestershire grown Pilgrim hop. Pilgrim has a deeply spicy, yet unusually pleasant, garlicky onion aroma. As a bittering hop Pilgrim is not being used to its full aromatic potential, but stay tuned.

A lot of American craft beers are ordered by IBU (International Bittering Unit) – How do you determine the IBU and what is the ideal IBU for this type of beer?

LHIPA is 60 IBUs. We had that number in mind because it allowed us to brew a relatively balanced beer using the bittering unit and gravity unit ratio (BU: GU) Longhorn’s ratio is 60:51. The gravity is 51 and we wanted it to be close to parity with the perfect ratio 50:50 however to maximise on flavour and aroma you need to have a slightly higher BU than gravity or otherwise it would be to strong and the hops would be lost in it. For example a typical mild has a low BU GU and is very “mild” due to having a high gravity and low bitterness.  Longhorn is much more aggressive by comparison.

How did the decision to leave Longhorn unfiltered come about?

We wanted to have the most appealing beer possible which incorporates aroma, appearance and taste. Having the beer unfiltered not only maintains the flavour profile but aids the mouthfeel of the beer. We also wanted to be able to educate consumers that hazy beer is not always bad and can be mean a good beer and isn’t ‘off’ or sour. However, we do try to ensure that it doesn’t come out like mud and full of sediment! With modern breweries you get brilliant wort straight out of the Brewhouse which ensures we aren’t sending out thick and cloudy beer but the best beer we can. With using a higher quality ingredients and new technologies we can continue to push boundaries and continue to brew award winning beers!

When Longhorn was launched we were often asked when it would be bottled be available – why were cans chosen as opposed to bottles?

Cans are great for many reasons but ultimately it is about flavour and ensuring the quality of the beer. Other benefits of canning are that they are lighter are also fully sealed containers so almost no oxygen can enter your beer ensuring that brewery fresh taste.

There we have it an insight into the inner sanctum of the Purity brewing team. Next time we delve deeper into the world of Lawless and get to grips with Flo’s law breaking brew.

The Awards Keep Coming
We’re Back For Craft Beer Rising 2017