SUSTAINABLE MANUFACTURER OF THE YEAR
Purity Brewing Co. & Wasps Rugby

By Alex Cosgrove

Purity Brewing & Ricoh Arena – Cask Marque

Last week was an exhilarating day at the Ricoh Arena as Wasps Rugby secured a bonus point win to get a home semi final in the Aviva Premiership play offs. However, off the field was where something rather ground breaking was taking place; a Cask Marque inspection on the service of our ales in the arena. It meant Saturday was a double celebration as the Ricoh Arena achieved Cask Marque accreditation for the quality of our cask ales served at the stadium. Which in doing so the Ricoh Arena is the only stadium in the UK to gain this status!

Two of our cask ales are stocked in the arena Pure UBU and Pure Gold, across five of the Ricoh Arena’s concourse bars and a further bar in the arena’s Ericsson Exhibition Hall. Our beers are also available in seven hospitality suites, as well as The Mill Bar and Brasserie part of the DoubleTree by Hilton Hotel at the arena.

The multi-purpose venue in Coventry, an international destination for sport, business, and entertainment, has become the first stadium in the UK to be awarded Cask Marque status. Cask Marque is the independent award usually reserved for pubs serving great quality cask ale.

Cask Marque recognises excellence in the service of cask ale, taking into account the quality of all cask beer on every bar, including temperature, appearance, aroma and taste.

Paul Halsey, our founder, comments: “At Purity we pour our heart and soul into every last drop of beer we produce, with dedicated training support for venues to stock and serve our beer for that perfect pint. We are all extremely proud of this accreditation and it’s a testament to the Purity team and everyone at the Ricoh Arena who looks after our beer there. We’re also very proud of our relationship with the Ricoh Arena and Wasps Rugby. Long may it continue and here’s to hoping we can celebrate again at the end of the month!”

Andy Gibb, MD of the Ricoh Arena adds: “Our partnership with Purity goes from strength to strength, with Pure Gold and Pure UBU proving incredibly popular with event guests, concert goers and rugby, netball & football fans alike. We’re incredibly proud to be serving Purity at the Ricoh Arena and the Cask Marque accreditation is just reward for the quality of the product and the outstanding teamwork displayed between our two organisations.”

There are limited tickets available for this weekend’s semi final against Leicester Tigers at the Ricoh available here – why not pop by and try a guaranteed great pint of our cask conditioned beers.

For more information on Cask Marque and it’s work in the beer industry head to their website http://cask-marque.co.uk/ 

By Alex Cosgrove

News from the Brewhouse No. 8 – Festival Frolics

Welcome to the latest edition of News from the Brews. This month we decided to try and hold on to the last of the summer and look back on our record breaking summer of events and festivals.

If you’ve been following our social media you’ll have seen Purity has been at lots of events and festivals this summer, it was in fact a record breaking summer for Purity in terms of the number of events undertaken. From Bruce Springsteen at the Ricoh Arena, Mostly Jazz, Funk and Soul, Ocean Colour Scene, Birmingham Beer Bash, Tap Takeovers to Lunar Festival and Moseley Folk it has been an incredible summer. So as the sunshine fades we got an insight into what goes on behind the scenes at all these events with our Marketing & Events team.

Our Marketing & Events Manager Ian Parkes, our Marketing & Events Coordinator Alex Cosgrove and our Head of Logistics Ian Back have had a mammoth summer with events almost every weekend. So after a small rest bite we decided to grab a chat with them to find out just what it takes to deliver our award winning beer to all of these events.

As Marketing & Events manager how do you decide which events and festivals to get involved with?

IP: We make sure that we work with events that enable us to get close to our consumers, align with our values and interests and those festivals which care about the quality of the beers that they offer to the festival goers. Music is close to our hearts at Purity and we have been lucky enough to work with some of the most exciting and well respected festivals within the U.K. We started off working with the Moseley Festivals, Soul/Funk and Folk and 10 years later still work with the festival to supply great beer to accompany the amazing music. Since then we have seen our beer go out to Wilderness, Shambala, Lunar Festival and most recently Camper Calling to name but a few. The festival scene has also been a great way for us to retain a real connection to our local community none more so than the likes of Kineton and Napton Music Festivals and Alcester Food Festival. We love to see people enjoying our beers and being at the festival is a great way for us to do this.

What event has been the most challenging this summer?

IP: All of the festivals we work with present their own challenges but mainly because of our own high standards that we set for the beer. We are committed to making sure that you get as good a pint as you’d get in your local pub but at your favourite outdoor festival. This in itself is no mean feat as you have to deal with bigger temperature differentials, interesting terrain for heavy beer deliveries and a turnover of beer which makes good cellar management essential to getting the beer conditioned to our exacting ‘Pure Quality’ standards. Luckily we have a team here at Purity who love cask beer and take real pride in serving a pint in the best possible condition.

IB: I found the Mostly Jazz very challenging this year especially with the addition of the OCS Concert at the end of the week. We were presented with a new location for the main bar which in itself was a challenge to set up due to the uneven ground and ensuring the racking was erected securely and that stock was kept as cool as possible prior to the events. The positive feedback regarding the quality of the beer and the visual impact made it all worthwhile!

As Head of Logistics you must work very closely with Ian P how does it work with getting the event delivered from set up with the marketing team?

IB: I have worked with Ian for a few years now setting up and delivering events and we have developed a really strong relationship. We both understand the importance of quality and brand presentation and both fully understand that event organisers are likely to change their mind or have new ideas along the way which need to be catered for. Working together as a team on these events means that every eventuality can be covered, from emergency orders to technical service and training. We also have a really strong Distribution Team who all understand the complexities of these events and are willing to get stuck in to ensure that they run as smoothly and as profitably as possible.

Alex you were looking after the Ricoh for Bruce Springsteen whilst everyone else was at Lunar how was that?

AC: What an evening! It was a busy week that week with the build up to Lunar Festival as well so I spent the most part of the week over there. We had seen the crowd queuing on social media and thought it was going to be busy but nothing could prepare you for site when I got to the Ricoh! We delivered a record amount of beer to the Ricoh for the gig and it all went! Thankfully the training that Ian and I have delivered to the guys there ensured people got served a quality pint swiftly. We got some great images and had some great social media interaction on the night which combined with Lunar allowed us to kick start a weekend of music!

Music is a key part of Purity’s core values why is that?

IP: Music, like food, beer and cycling are all things which you tend to have to get under the skin of to get the most from. Most people that are into their music are into their food, beer and music aren’t satisfied with simply eating it, drinking it and listening to it, they want to understand, how and why it is made and what the provenance behind it is. We are a pretty creative bunch at Purity and the soundtrack to our lives often provide the creative driving force to the way we do business. We constantly have music on in the office and the incredible thing about our staff is that they rarely disagree on the music choice. 6 Music tends to keep us all happy and helps us all to generate a lively and creative office.

What is the most challenging aspect of delivering quality beer to events?

IB: Temperature and hygiene, by their nature many of these events have no chilled storage and often have to be delivered through a variety of mediums, mud and dust being just two……. Through careful delivery and staff training we ensure that the final serve is as good as the first and the first is of the highest standard. Obviously weather has a major effect on delivering to outside events (let alone its effect on crowd numbers) therefore the elements have to be carefully considered when planning deliveries and storing beer during the event.

Lastly which has been the most enjoyable event this summer for you?

IP: We all love Lunar Festival. We run the entire bar at Lunar, which means we look after everything from the cellar management to the front of house. The festival is brilliant and it gives us the opportunity for the entire team to be put up in front of our consumers and to show them what Purity are all about. Lunar has a great line up and assortment of food and activities, the vibe is awesome and everyone enjoys the atmosphere, which is supremely chilled out. Personally for me Lunar marks the start of the summer and there is no better time for us at Purity than staring ahead at a long, busy summer!

IB: Similar to IP really – Lunar is a mammoth effort from the whole Purity team but very rewarding. Despite the challenge it proved I did love the Ocean Colour Scene gig straight after Mostly Jazz. It was another huge effort from everyone involved to deliver two sell-out crowds our beer and we even had to deliver extra beer in on Friday night!

AC:  Tough one, Bruce Springsteen as I was in charge (kind of), Birmingham Beer Bash was great to enjoying some awesome beers and chatting to fellow beer fans. But for me Lunar is always a highlight and this year was no exception, I even roped in a mate from home to become an honorary Purity member! It is truly like nothing else that weekend and if you haven’t been you need to check out next year and make sure to go through the Magic Door.

By Alex Cosgrove

Tours da Force!

With the fantastic growth we have had in sales and spread around the UK we have increasing numbers of people who want to know more about how we brew our award winning beers and the secrets behind our business success.

From fairly humble beginnings our Saturday brewery tours have proven so popular that each week is booked up well in advance. To keep up with this demand we will be running 2 brewery tours on Saturdays from October the 1st. One at 10.30am to 12.15 and one at 2pm to 3.45.

After a tutored tasting with our front of house manager to begin, the brewery tour takes on the building block principles of the business; Pure Quality, Pure Eco and Pure Brand before getting into the finer details of ingredients and brewing techniques.

Whether you are just catching on the real beer revolution or are a longstanding fan of Purity and great beer there will be something for you…along with a few beers at the end to be enjoyed.

We are also still running our more established evening tours for private groups of 10 to 20 people. These premium experience evenings feature the same engagement with the beer and brewery with the added bonus of a meal in the middle. The grain to glass tour is backed up with a true field to fork delight as the stew or chilli options are both cooked in the farmhouse next to the brewery using beef from the famous Longhorn cattle that share this wonderful farmland with us.

We look forward to seeing you up at Purity with your family and friends so we can share our passion for great beer and great experiences with you.

Shop opening hours will revert to 10am to 1pm so that we can run the afternoon tour. Guests of the tour will be able to use the shop at the end of both morning and afternoon tours.

To find out more or make your booking either email john.conod@puritybrewing.com or call our friendly team on 01789 488 007.

By Alex Cosgrove

Purity Gears Up For The New Season

The new rugby season is nearly upon us and we cannot wait! Hopefully there will be even more excitement on the field of play at the Ricoh Arena this year and with the new signings Wasps Rugby have made here’s to even more Pure Gold moments and dare we mention the ‘P’ word at the Butts Park Arena? We certainly hope that Coventry Rugby can get promoted. Let’s hope we can top last season and make the 2016/17 season one to remember.

Coventry Rugby: 

But that is not all – as we are also back at the Butts Park Arena continuing our support for Coventry Rugby in their promotion bid! It has been a busy summer both on and off the field for Coventry with some exciting signings on the player front and we have equally been busy refreshing the Purity Tent and we have some exciting competitions and initiatives to give Coventry Rugby fans more of a chance to enjoy our award winning brews. First up is a brand new weekly ticket giveaway for Coventry Rugby home games we have a pair of tickets to on offer for each game so stay tuned to all our social channels to find out how you can win.

Coventry Rugby fans will be able to enjoy Pure UBU and Pure Gold in the designated Purity Ale tent and from the bar in the main concourse, here’s to a successful season for both of our rugby friends and hope it is a year to remember!

Wasps Rugby:

Brand new for the 2016/17 campaign is our #TweetYourSeat this new competition will run for every home league game this season and to win a case of Pure Gold it couldn’t be simpler. All you have to do is grab a pint of Purity from one of our bars on the concourse then head into the stadium bowl and tweet @purityale the view from your seat with your beer! The best photo from the game will then have a case of our award winning Pure Gold delivered to their home address to enjoy.

Our popular feature, #PureGold moments are back for the new season bigger and better. We’re bringing the potential #PureGold moments to you via video. Once again the vote for your favourite will take place on Twitter the Monday after the game and one of the people who retweet the winning moment will win a pair of tickets to the next Wasps Rugby home game. We will also be running some exciting competitions throughout the season and lets go one better than last year.

 

For more information and regular updates on the progress of Coventry Rugby & Wasps Rugby make sure you are following all our social media channels. www.facebook.com/puritybrewingco, www.twitter.com/purityale, www.instagram.com/purityale

By Alex Cosgrove

News From the Brewhouse No. 7 – It’s a Hard Job…

Welcome to the latest edition of News from the Brewhouse. For those eagle eyed enough to have spotted us on the recent Countryfile – ‘Shakespeare Special’ you will have seen the Bard of Barnsley, Ian McMillan visiting us and talking to our Front of House Manager, John Conod about Purity’s top secret tasting panel. And we wanted to give our Puritans the down low on just what happens, when every Friday various members of the Purity team disappear into the visitor centre for a special beer tasting.

John introduced Ian into this secret and now that the word is out we thought we would grab a chat with Aaron Taubman our Quality Control Manager, so he could explain to our Puritans, just what we get up to.

Firstly Aaron, tasting beer for a living must be really hard work I guess? 

Well it certainly sounds good doesn’t it, but in all seriousness there is much more to it than just standing around drinking a pint. My role at Purity as Quality Control Manager means I oversee all aspects of the production process to ensure that we produce the best quality beer possible. The odd taste test along the way is a perk of the job, but one that is done for the greater good in ensuring that our Puritans get the perfect pint.

How did the tasting panel come about?

Purity has always had a tasting panel. Before I arrived the tastings were all conducted in the brew house by the brew team and Paul and Jim. Nowadays though with Paul and Jim much busier and our standards even higher than ever, we have had to change the way we do things.

All great breweries all have a tasting panel as it ensures that all the beer we produce meets the high standards we set ourselves and by bringing staff members in from all the different departments it reduces the bias that could occur if it was just myself and the brewing team. That is what makes our tasting panel so special that each department takes responsibility for the quality of the beer that goes out of the brewery.

What are the benefits to conducting a tasting panel?

The main benefit is we are able to ensure that what we are brewing meets the quality standards we set but it also allows us to track from brew to brew and see what changes. It provides a quality assurance approach to the brewing process and is something, which has provided inspiration for other quality control processes in other areas of the business as we strive to achieve Pure Quality throughout the brewery.

By having a weekly tasting panel we can quickly detect any potential problems or changes in the beer and put processes in place to ensure that we don’t experience any crises. It also allows us to establish whether we need to make any tweaks to our recipes to keep the beers in tip-top condition. Because we constantly strive to brew the best beer possible we always open ourselves up to honest feedback and the tasting panel is a great platform to test our consistency.

What are the key things you’re looking for in each session?

The key things we are looking for are aroma, how true to brand each of the samples are and most importantly whether the flavour profiles of each beer are as we would expect. Recently we have been doing some work on enhancing the tropical notes we achieve in Longhorn IPA and thanks to the work by of the tasting panel we have been able to increase the aroma profile of the beer.

Have any adjustments been made to any of our beers following the response on these panels?

Yes – many changes have been implemented thanks to the findings of the tasting panel. It goes back to what I said earlier, we are constantly looking to improve and brew the best beer we can. The panel has helped us to make some subtle improvements here and there to recipes and have even been part of the rejection of a batch of hops, which as the brew team suspected, were not up to our own exacting standards.

It must be weird for you to have your work judged by your peers?  

No not at all, in actual fact it is refreshing. By opening up our round table it gives some of the team who don’t often have much to do with the beer a real insight into what we get up too. It keeps us on our toes and as innovators, we like that!

What beers have stood out in the tasting panel to date?

Well the two highest scoring beers of the sessions so far have been ‘X’ our bourbon aged Rye IPA and a new beer, which we have coming out soon!

Flo and I created  ‘X’ to celebrate Purity’s 10th birthday and both the bottle a limited edition keg version scored really highly with all our tasters. The second brew was one that is yet to see the light of day (apart from a few special test locations) and it scored higher than any other beer we have tasted to date. This is really exciting as we have been thinking about brewing this style of beer for a while and it seems like we are definitely on the right track with it and after a couple more small changes, think it will be ready to launch.  Watch this space I guess!

Hopefully we have been able to bring you a real insight into how serious we take quality of the beer we produce and that every member of the Purity team plays an important role into producing our award winning beers. If you want to learn more about X the highest rated beer at the round table tastings then take a look back at our previous News from the Brewhouse here…. Or to buy your own commemorative brew check out www.bottleshack.uk

By Alex Cosgrove

News From The Brewhouse No.6 – From 2 Guys & a Dog To Now…

To celebrate Purity Brewing Co 10th anniversary we sat down with our founders Paul Halsey and Jim Minkin and get their take on the last decade.

The story of how Purity was born is well documented. 10 years ago friends Paul and Jim decided to leave their full time jobs and set up roots in rural Warwickshire. Since then Purity has grown from 2 mates and a dog to a team of 35 with a state of the art Brewhouse and a host of awards including World Beer Awards for Pure UBU and Lawless Lager and the award for UK Sustainable Manufacturer of the Year 2015.

To reflect on the past decade we sat down with Paul and Jim to look back the last 10 years and more importantly talk about what the future has in store for Purity.

  • Paul, Jim… I guess we should start at the beginning. What inspired you to set up Purity?

PH: “Above all else I am a huge beer fan and always liked the finer things in life. I was bored of the offering from mass produced beers and felt that we could do better. I have spent most of my working career in the brewing industry starting with the Bass Graduate Scheme in 1988. During my time at Bass, I worked within different segments of the sales operation as Sales Development Manager, Sales Training Manager and Sales Manager.

Then in 1994, I became Sales Director for a regional brewer that was part of a management buy-out from Bass. In 1998, I decided I wanted a new challenge and diversified into pubs and restaurants where I was lucky enough to conceive, design, project manage and operate two successful and award-winning restaurants in Yorkshire. Then as you could say the stars aligned and after catching up again with Jim we decided to go for it.”

JM:  “Like Paul I too am a big beer fan and after spending 15 years with Bass and M&B have always been lucky enough to make my passion for beer, my job but I always harboured an entrepreneurial desire to be my own boss. What better way than combining these two passions?

Paul and I decided very early on that the heart and soul of Purity should be based on some simple core values, which we would stick vehemently to drive the company forward. The core values we established helped us to find the site we did as the farm we found incorporated everything we wanted in a brewery site. The farm has great infrastructure links to the country despite its rural setting. We didn’t want to be working from an industrial unit in a concrete jungle; we had both been there and done that.  Embracing the countryside and being part of the natural environment was a key tenet of the business finding a home, so when we found Upper Spernall Farm we knew we had hit the jackpot.”

What were your initial aspirations for Purity and have they now changed?

JM: “Initially the aspiration was that no matter what, we needed to stick to our core values and truly believe in what we do and maintain that passion. 10 years later those core values still drive the business and motivates us to keep producing great beer whilst maintaining that conscience and respect for our environment.

The scale of what we have achieved over the last 10 years has been the result of a lot of hard work, dedication and most importantly our fantastic Team at the brewery. The journey from that first day when we walked into a disused cattle shed with Tess the dog (UBU) to where we stand now is incredible.”

PH: “Initially we just wanted be able to brew great beer for people to enjoy in a sustainable and responsible way. We believed it was going to be a success and with careful planning and sticking to the core beliefs of Pure Quality and Pure Eco, we felt we could drive a successful business and produce the great beers we knew we could.

Although, if you were to ask me back in 2005 what would happen in the next 10 years I’d never have thought that we would be sat here (in the original office now the visitor centre) with a state of the art brew house, a team of 35 and counting, national listings with the majority of supermarkets, an award winning bar in Birmingham, be the official cask beer of Wasps Rugby at The Ricoh and most importantly have 7 international award winning beers.

It shows what can be done if you stick to your values and principles and constantly innovate with the beer and the brand.”

Did you think that 10 years later you would still be here?

JM: “It has been hard work but immensely rewarding and Purity as a business almost has its own personality and it is now about how we manage it and control the beast!

When we started we did put in a lot of research (drinking in pubs mainly) and we truly believed we had something that was different and marketable as a brand – the beer isn’t bad either! It was a calculated yet massive risk but like I said hugely rewarding.”

Any stand out memories?

JM: “There have been many! A lot of the standout memories for me came from the early days but the last two years since we opened the new brewery have also provided some great moments. I guess brewing and then tasting our first brew was very special as it made everything real then and since the second brew of UBU we have hardly changed the recipe. Other moments include our first bulk delivery of casks. The lorry arrived full of casks probably about 800 or so and at that time we didn’t have a logistics team so no fork lift truck it was taking the casks off by hand and then stacking by hand. We well and truly earned a beer after that day!

Another stand out moment, not just for me but for Purity was Flo’s interview. People may not know that before Flo I was the brewer. The interview process was a brew day, Flo arrived in his huge white wellies and as soon as the topic of rugby came up we hit it off. Paul and I felt he was the best fit and we haven’t looked back since!

Perhaps in recent times the stand out moment was the install of the new brew kit – 13 trucks from Germany driving through Great Alne we had to send someone to check all the overhead cables were not going to be damaged. We then had some problems with problems with some missing documentation – it went to Amsterdam instead of Munich! But that is now a distant memory and was the best thing we could have done.”

PH: “Now I’ll have to think! The first sale Purity made was momentous, what a buzz! We had business and a product that people wanted. Another highlight was when Mad Goose won champion bitter category at the SIBA awards in 2009 in the 1st year it was brewed. To have a winning beer judged by industry experts was real testament to how far we’d come.

Recurring highlights have come from the festivals we do in Birmingham, Moseley Folk, Mostly Soul and Funk and Lunar. Seeing people enjoying the great music and our beer is something I am always proud of. We also host an annual cricket match in the summer between some of our customers, staff and suppliers, which I umpire. To say the ability is mixed is a bit of an understatement but it is great that we can bring all these people together and share in great beer and great company.”

What are the immediate plans for Purity?

JM: “Well we have just reported our results for the last year and something that we are very proud about, as we are with winning two world beer awards and being named the most sustainable manufacturer in the UK. For the next few years I would like to see us win some more international accolades and continue to invest and develop new products and new formats. There are some exciting projects planned so stay tuned!”

PH: “Well we are not long into the New Year and as Jim said our EOY results for 2015 were outstanding and I have to thank our whole team for their effort and commitment to achieving the record breaking results. 2016 we’re looking to grow even more with new account managers to allow us to share Purity to even more markets, there is a new brew in the offing and we’re just starting to export – watch out Sweden and North America!

We are also joining forces once again with Martin Hilton and Andreas Antona to open another Purecraft Bar and Kitchen, this time in Nottingham. After the success of the bar in Birmingham which was named the Morning Advertiser’s Beer Pub of the Year we decided to open a second site which we are hoping to open in the March this year.”

I guess it is a bit like choosing your favourite child but do you have a favourite Purity beer?

PH: “Well yes it is a bit. I have affection for all our beers but I think Saddle Black just pips it. As a beer I think there are very few that come close to that style and Flo and his team have developed this and there is nothing finer than a tough mountain bike ride at the weekend finished with a pint of Saddle Black. The whole brand story behind Saddle Black is something that I was very hands on with and keen to pay homage to the West Midlands cycling industry. Biking is something I enjoy and is probably one of the best ways I escape from beer – although the team don’t think I ever switch off even on holiday!”

Finally how do you keep a friendship going when so much professional activity is going on?

JM: “Well they say opposites attract or something along those lines! We are great friends and have been for a long time and know each other very well so we know what makes each other tick. We are very different in personalities but that’s what makes it work. We let each other maximise their strengths and the pair of us can bounce ideas of each other to determine what is best for Purity.”

PH: “If anything I think Purity has developed our friendship and enhanced it. To go through the growth and rapid development that we have been through often brings its problems but the rewards are worthwhile and to be able to do this with a friend has been even better.

However with the new Purecraft bar opening and the export journey taking shape I am hardly in the office, which probably is a blessing.”

We hope you enjoyed reading our reflections with Paul and Jim and were able to find out more on how your favorite brewery was set up and continues to go from strength to strength. If you have any standout Purity related memories from the last 10 years we would love you to share them with us.

Also if you are yet to get your hands on our celebration brew X then make sure you check out www.bottleshack.uk as we only have a limited amount left!

By Alex Cosgrove

Purity Brewing Company celebrates further growth as it turns ten years old

As we move into our 10th year, we are delighted to report a strong performance at financial year end. The company is reporting a £5,900,000 turnover, which means growth of 35% year on year.

We continue to go from strength to strength and can celebrate our 10th Birthday in style thanks to World Beer Award wins for Pure UBU (World’s Best Amber Ale) and Lawless Lager (World’s Best German Style Lager), exciting new partnerships, a growing team and the likelihood of a new beer on the way in 2016.

Purity owners Paul Halsey and James Minkin launched the brewery at Upper Spernall Farm in 2005, when they brewed and sold the beer, and even made the deliveries themselves, before recruiting now Director of Brewing Flo Vialan and building up a dedicated team of passionate people to deal with the growing demand.

Having started out with just two cask ales, Pure Gold and Pure UBU, our range has now grown to include Mad Goose and Saddle Black, as well as craft keg beers Longhorn IPA and Lawless Lager. We have been rewarded for our dedication to brewing quality and consistent beers by winning multiple national awards with CAMRA and SIBA and international awards at the International Beer Challenge and World Beer Awards, a sure sign that they we are continuing to satisfy the tastes of our discerning and loyal fan base.

In an exciting year for the Purity, our ethic of ‘brewing with a conscience’ has seen us named UK Sustainable Manufacturer of the Year, whist our growth and the award-winning nature of our beers has also seen us announce long-term partnerships with Wasps and Ricoh Arena, as well as continuing its relationships with Coventry Rugby and a number of regional music festivals including Mostly Jazz, Moseley Folk and Lunar Festival.

Purity MD, Paul Halsey: “For us, our ongoing success is absolutely down to our staff, supporters and loyal customers, who we know truly appreciate our approach to brewing. We have unwaveringly stuck to our principles of quality, attention to detail and brewing with a conscience and as we enter our 10th year have created a fantastic story and incredible following. Our ‘Puritans’ are the reason we keep growing, so here’s to everyone that enjoys our beer and makes us who we are today. I can promise that our values will continue to drive everything we do as we enter an exciting new chapter.”

By Alex Cosgrove

Purity Brewing Co. ready to kick off new season with Coventry Rugby

We are delighted to announce that we are back in action with Coventry Rugby for the forthcoming season as we continue to provide cask ale at Butts Park Arena following a successful first year.

Thanks to a friendship formed during their playing careers, former team mates Paul Halsey, our MD, and Phil Maynard, Coventry Rugby’s Director of Rugby, have again teamed up to drive the growth of the ambitious Midlands rugby club.

Paul comments: “Having played rugby for 20 years, it is a great honour to be able to work within the game with my playing days now behind me. There is nothing like going along to watch the rugby on a Saturday afternoon whilst enjoying a pint of beer. Rugby supporters are a discerning bunch and we are pleased that we are going to be able to add to their match day experience by giving them beer which matches up to the quality of the current crop of Coventry players. It has been great to watch the resurgence in the club over the last few years and I am confident they will be pushing for promotion to the championship this year. Here’s to the season ahead!”

Phil Maynard added: “As we look forward to the new season, we are delighted to be working with Purity Brewing Co. again. The partnership proved to be really positive for the club last season and with the prospect of a strong season this year, it will be great to give the supporters even more to cheer about with the prospect of being able to drink great beer. This is a really exciting time for the club and we are pleased to be able to share it with Purity.”

Coventry begin their league season with a home match Vs Wharfedale on 5th September and Purity will be there with more bars and opportunities to try its beers than ever before.

 

By Ian Parkes

Ricoh Arena and Wasps toast new partnership with Purity Brewing Co.

We are delighted to announce that Purity have formed an exciting new partnership with the Ricoh Arena and Wasps Rugby as we look to extend our support of rugby throughout the West Midlands.

From 5th September when Wasps take on Samoa, our beers will be available throughout the arena and the Wasps faithful will be able to enjoy our Pure UBU and Pure Gold brands, with Pure Gold being an appropriate tipple for fans of the ‘men in black and gold.’

Andy Gibb, Managing Director of the Ricoh Arena kindly offered: “Purity has developed a regional and national reputation for providing high-caliber craft beers from their headquarters in nearby Warwickshire and, just like the Ricoh Arena, are constantly looking to develop new markets.

“This partnership is a perfect fit for both parties and their beers will be really popular with visitors to the Ricoh Arena.”

Luke Organ, Group Commercial Director, Wasps, said: “We are proud to partner with a craft brewery which is highly respected for its attention to detail, quality of product and strength of brand.

“Since arriving at the Ricoh Arena, we have conducted many fan surveys and a recurring request has been for a wider range of ales. We are delighted to have fulfilled this request, partnering with one of the most popular and successful breweries in the Midlands and we have no doubt Wasps supporters and visitors to the Ricoh Arena will be delighted with the extensive range of ales that Purity will be supplying.”

Our MD Paul Halsey – “A partnership between Purity and the Ricoh Arena is all about creating the perfect event day experience and reflects our belief in a more discerning beer drinking public. Working with Wasps and the Ricoh Arena is testament to the ongoing success of our original mission, which is to brew great beer without prejudice, with a conscience and with a consistency and an attention to detail, which is second to none.

“We are delighted that so many people are going to get to try Pure Gold and Pure UBU in tip-top competition. Craft beer has been much heralded in the press in recent years and the movement is extraordinarily dynamic. It has long been argued that craft beer is all about small scale brewing, but at Purity we don’t believe that to be the case.

“For us craft brewing is about using the finest ingredients and taking care of the beer you make. It is not scale dependent and as such we are proud to lead the charge into such a partnership and deliver great beer to the masses. We have seen how much value craft beer has added to the supporter experience with the likes of the Seattle Mariners, San Francisco Giants and the Portland Timbers in the US and want to emulate and surpass that. It is a truly exciting time for Purity Brewing Co. and reflects the forward thinking and ambitious approach being adopted by the Ricoh Arena and Wasps.”

Purity, which will be on sale for all events at the arena, joins the brand family which includes; RICOH, Land Rover, EMC2, E.ON, DS Smith, Under Armour, Pins & Stripes, Majestic and Causeway.

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