SUSTAINABLE MANUFACTURER OF THE YEAR

By Alex Cosgrove

The Awards Keep Coming

We were delighted last week as we picked up our first awards of 2017 at the SIBA National Independent Beer Awards and SIBA Business Awards as well as picking up two medals at this years Brewing Awards held in Burton Upon Trent.

At the SIBA Beer Awards, our Longhorn IPA won Gold in the Small Pack Strong Bitters and Pale Ales category. The award winning brew is named after the herd of cattle that graze on our spent grain in fields surrounding the brewery. If you want to find out why it won why not grab some brewery fresh cans from here!

SIBA’s BeerX event also saw the association hold its growing Business Awards. We were shortlisted for the Marketing Implementation, Green Business, Commercial Achievement and Business Innovation. With tough competition we were thrilled to be named the winner in the Marketing Implementation category with our partnership with Wasps Rugby and Ricoh Arena.

Our social media engagement and the popular Twitter Hashtags #PureGold and #TweetYourSeat were highlighted by judges, with fan participation more than doubling since last season. To celebrate our win at the SIBA Business Awards we are giving away two cases of Pure Gold with this week’s #TweetYourSeat at the Wasps Rugby Vs Worcester Warriors game 26/03/17.

Paul Halsey, our cofounder: “We absolutely love our partnership with Wasps Rugby and Ricoh Arena, and engaging with fans via our social media has been a great way to share in the good times; a great game of rugby with your friends and a lovely beer or two. The award means a lot to the team, as does the latest honour for Longhorn IPA, a beer we are extremely proud of.”

We would also like to say a massive congratulations to our friends FourPure and Tiny Rebel on their awards at the SIBA Business Awards winning Brewery of the Year and Commercial Achievement respectively.

By Alex Cosgrove

Purity Gears Up For The New Season

The new rugby season is nearly upon us and we cannot wait! Hopefully there will be even more excitement on the field of play at the Ricoh Arena this year and with the new signings Wasps Rugby have made here’s to even more Pure Gold moments and dare we mention the ‘P’ word at the Butts Park Arena? We certainly hope that Coventry Rugby can get promoted. Let’s hope we can top last season and make the 2016/17 season one to remember.

Coventry Rugby: 

But that is not all – as we are also back at the Butts Park Arena continuing our support for Coventry Rugby in their promotion bid! It has been a busy summer both on and off the field for Coventry with some exciting signings on the player front and we have equally been busy refreshing the Purity Tent and we have some exciting competitions and initiatives to give Coventry Rugby fans more of a chance to enjoy our award winning brews. First up is a brand new weekly ticket giveaway for Coventry Rugby home games we have a pair of tickets to on offer for each game so stay tuned to all our social channels to find out how you can win.

Coventry Rugby fans will be able to enjoy Pure UBU and Pure Gold in the designated Purity Ale tent and from the bar in the main concourse, here’s to a successful season for both of our rugby friends and hope it is a year to remember!

Wasps Rugby:

Brand new for the 2016/17 campaign is our #TweetYourSeat this new competition will run for every home league game this season and to win a case of Pure Gold it couldn’t be simpler. All you have to do is grab a pint of Purity from one of our bars on the concourse then head into the stadium bowl and tweet @purityale the view from your seat with your beer! The best photo from the game will then have a case of our award winning Pure Gold delivered to their home address to enjoy.

Our popular feature, #PureGold moments are back for the new season bigger and better. We’re bringing the potential #PureGold moments to you via video. Once again the vote for your favourite will take place on Twitter the Monday after the game and one of the people who retweet the winning moment will win a pair of tickets to the next Wasps Rugby home game. We will also be running some exciting competitions throughout the season and lets go one better than last year.

 

For more information and regular updates on the progress of Coventry Rugby & Wasps Rugby make sure you are following all our social media channels. www.facebook.com/puritybrewingco, www.twitter.com/purityale, www.instagram.com/purityale

By Alex Cosgrove

The Merchants Inn, Rugby our first Puritan Pub of the Year

As part of our tenth birthday, we have launched an initiative to celebrate pubs that uphold our ‘Pure Quality’ standard in the storage and serving of our award winning craft beers.

The ‘Puritan’ Pub of the Year title acknowledges the commitment to delivering the best pint of our beers possible to the consumer, and we have named The Merchants Inn, Rugby as our first winner.

The Merchants, known as The Pub of Rugby, is operated under the watchful gaze of Gary Burlison and Scott Whyment, who have turned the pub into a Midlands institution, where no trip into the town is complete without a pint of Mad Goose.

Gary, Scott and their team have become famed for the way in which they keep and serve their Purity beer and are testament to how, if you run your pub well, you can embed yourselves into the community and create a renowned and successful business.

Our Director of Brewing, Flo Vialan, and Quality Manager, Aaron Taubman, have prided themselves on the cleanliness of our brewery and the care and attention paid to the brew, all in the name of achieving absolute consistency. This detail permeates the rest of the business where ‘Pure Quality’ is practiced by all of the Purity team whether in the offices, on the road or in the brewery shop.

We have taken the unique ‘Pure Quality’ mantra further as a means of encouraging best practice amongst our customers and as a way of supporting them in delivering the best pint of beer possible. We have always worked hard to get close to our customers and have been able to add to the consumer experience by championing the virtues of a pristine cellar and well-kept and conditioned beer.

Our MD Paul Halsey, said: “We are delighted to announce The Merchants Inn as our first Puritan Pub of the Year. Gary and Scott are fantastic operators and never fail to take great care of the beer that we carefully craft here at the brewery. Their outlook on business and their work ethic is exceptional, and they are repaid over and over by their loyal staff and customers.

“In our industry, we are fortunate to meet and work with some top people and Gary and Scott are a fine example of that. It is no wonder that the fabled ‘Merchants’ has led to this great team being proclaimed ‘Puritan Pub of the Year’. All of us at Purity are delighted to raise a glass to them and we look forward to celebrating with more of our loyal advocates as we name more pubs as ‘Puritan’ pubs over the coming years.”

Scott Whyment, The Merchants, comments: “We are delighted to have been named as the inaugural ‘Puritan Pub of the Year’. To be recognised by the brewery for the way we serve their beer and keep our cellar is testament to the hard work of The Merchants Inn team and something that we will all look forward to celebrating together. The quality of the beer is exceptional and we are proud of our high standards and the quality of our service. Cheers.”

By Alex Cosgrove

Purity Brewing Co. ready to kick off new season with Coventry Rugby

We are delighted to announce that we are back in action with Coventry Rugby for the forthcoming season as we continue to provide cask ale at Butts Park Arena following a successful first year.

Thanks to a friendship formed during their playing careers, former team mates Paul Halsey, our MD, and Phil Maynard, Coventry Rugby’s Director of Rugby, have again teamed up to drive the growth of the ambitious Midlands rugby club.

Paul comments: “Having played rugby for 20 years, it is a great honour to be able to work within the game with my playing days now behind me. There is nothing like going along to watch the rugby on a Saturday afternoon whilst enjoying a pint of beer. Rugby supporters are a discerning bunch and we are pleased that we are going to be able to add to their match day experience by giving them beer which matches up to the quality of the current crop of Coventry players. It has been great to watch the resurgence in the club over the last few years and I am confident they will be pushing for promotion to the championship this year. Here’s to the season ahead!”

Phil Maynard added: “As we look forward to the new season, we are delighted to be working with Purity Brewing Co. again. The partnership proved to be really positive for the club last season and with the prospect of a strong season this year, it will be great to give the supporters even more to cheer about with the prospect of being able to drink great beer. This is a really exciting time for the club and we are pleased to be able to share it with Purity.”

Coventry begin their league season with a home match Vs Wharfedale on 5th September and Purity will be there with more bars and opportunities to try its beers than ever before.

 

The Awards Keep Coming
Purity Gears Up For The New Season
The Merchants Inn, Rugby our first Puritan Pub of the Year