SUSTAINABLE MANUFACTURER OF THE YEAR
Purity Brewing Co. & Wasps Rugby

By Alex Cosgrove

Purity Brewing & Ricoh Arena – Cask Marque

Last week was an exhilarating day at the Ricoh Arena as Wasps Rugby secured a bonus point win to get a home semi final in the Aviva Premiership play offs. However, off the field was where something rather ground breaking was taking place; a Cask Marque inspection on the service of our ales in the arena. It meant Saturday was a double celebration as the Ricoh Arena achieved Cask Marque accreditation for the quality of our cask ales served at the stadium. Which in doing so the Ricoh Arena is the only stadium in the UK to gain this status!

Two of our cask ales are stocked in the arena Pure UBU and Pure Gold, across five of the Ricoh Arena’s concourse bars and a further bar in the arena’s Ericsson Exhibition Hall. Our beers are also available in seven hospitality suites, as well as The Mill Bar and Brasserie part of the DoubleTree by Hilton Hotel at the arena.

The multi-purpose venue in Coventry, an international destination for sport, business, and entertainment, has become the first stadium in the UK to be awarded Cask Marque status. Cask Marque is the independent award usually reserved for pubs serving great quality cask ale.

Cask Marque recognises excellence in the service of cask ale, taking into account the quality of all cask beer on every bar, including temperature, appearance, aroma and taste.

Paul Halsey, our founder, comments: “At Purity we pour our heart and soul into every last drop of beer we produce, with dedicated training support for venues to stock and serve our beer for that perfect pint. We are all extremely proud of this accreditation and it’s a testament to the Purity team and everyone at the Ricoh Arena who looks after our beer there. We’re also very proud of our relationship with the Ricoh Arena and Wasps Rugby. Long may it continue and here’s to hoping we can celebrate again at the end of the month!”

Andy Gibb, MD of the Ricoh Arena adds: “Our partnership with Purity goes from strength to strength, with Pure Gold and Pure UBU proving incredibly popular with event guests, concert goers and rugby, netball & football fans alike. We’re incredibly proud to be serving Purity at the Ricoh Arena and the Cask Marque accreditation is just reward for the quality of the product and the outstanding teamwork displayed between our two organisations.”

There are limited tickets available for this weekend’s semi final against Leicester Tigers at the Ricoh available here – why not pop by and try a guaranteed great pint of our cask conditioned beers.

For more information on Cask Marque and it’s work in the beer industry head to their website http://cask-marque.co.uk/ 

By Alex Cosgrove

The Awards Keep Coming

We were delighted last week as we picked up our first awards of 2017 at the SIBA National Independent Beer Awards and SIBA Business Awards as well as picking up two medals at this years Brewing Awards held in Burton Upon Trent.

At the SIBA Beer Awards, our Longhorn IPA won Gold in the Small Pack Strong Bitters and Pale Ales category. The award winning brew is named after the herd of cattle that graze on our spent grain in fields surrounding the brewery. If you want to find out why it won why not grab some brewery fresh cans from here!

SIBA’s BeerX event also saw the association hold its growing Business Awards. We were shortlisted for the Marketing Implementation, Green Business, Commercial Achievement and Business Innovation. With tough competition we were thrilled to be named the winner in the Marketing Implementation category with our partnership with Wasps Rugby and Ricoh Arena.

Our social media engagement and the popular Twitter Hashtags #PureGold and #TweetYourSeat were highlighted by judges, with fan participation more than doubling since last season. To celebrate our win at the SIBA Business Awards we are giving away two cases of Pure Gold with this week’s #TweetYourSeat at the Wasps Rugby Vs Worcester Warriors game 26/03/17.

Paul Halsey, our cofounder: “We absolutely love our partnership with Wasps Rugby and Ricoh Arena, and engaging with fans via our social media has been a great way to share in the good times; a great game of rugby with your friends and a lovely beer or two. The award means a lot to the team, as does the latest honour for Longhorn IPA, a beer we are extremely proud of.”

We would also like to say a massive congratulations to our friends FourPure and Tiny Rebel on their awards at the SIBA Business Awards winning Brewery of the Year and Commercial Achievement respectively.

By Alex Cosgrove

Purity Gears Up For The New Season

The new rugby season is nearly upon us and we cannot wait! Hopefully there will be even more excitement on the field of play at the Ricoh Arena this year and with the new signings Wasps Rugby have made here’s to even more Pure Gold moments and dare we mention the ‘P’ word at the Butts Park Arena? We certainly hope that Coventry Rugby can get promoted. Let’s hope we can top last season and make the 2016/17 season one to remember.

Coventry Rugby: 

But that is not all – as we are also back at the Butts Park Arena continuing our support for Coventry Rugby in their promotion bid! It has been a busy summer both on and off the field for Coventry with some exciting signings on the player front and we have equally been busy refreshing the Purity Tent and we have some exciting competitions and initiatives to give Coventry Rugby fans more of a chance to enjoy our award winning brews. First up is a brand new weekly ticket giveaway for Coventry Rugby home games we have a pair of tickets to on offer for each game so stay tuned to all our social channels to find out how you can win.

Coventry Rugby fans will be able to enjoy Pure UBU and Pure Gold in the designated Purity Ale tent and from the bar in the main concourse, here’s to a successful season for both of our rugby friends and hope it is a year to remember!

Wasps Rugby:

Brand new for the 2016/17 campaign is our #TweetYourSeat this new competition will run for every home league game this season and to win a case of Pure Gold it couldn’t be simpler. All you have to do is grab a pint of Purity from one of our bars on the concourse then head into the stadium bowl and tweet @purityale the view from your seat with your beer! The best photo from the game will then have a case of our award winning Pure Gold delivered to their home address to enjoy.

Our popular feature, #PureGold moments are back for the new season bigger and better. We’re bringing the potential #PureGold moments to you via video. Once again the vote for your favourite will take place on Twitter the Monday after the game and one of the people who retweet the winning moment will win a pair of tickets to the next Wasps Rugby home game. We will also be running some exciting competitions throughout the season and lets go one better than last year.

 

For more information and regular updates on the progress of Coventry Rugby & Wasps Rugby make sure you are following all our social media channels. www.facebook.com/puritybrewingco, www.twitter.com/purityale, www.instagram.com/purityale

By Ian Parkes

Ricoh Arena and Wasps toast new partnership with Purity Brewing Co.

We are delighted to announce that Purity have formed an exciting new partnership with the Ricoh Arena and Wasps Rugby as we look to extend our support of rugby throughout the West Midlands.

From 5th September when Wasps take on Samoa, our beers will be available throughout the arena and the Wasps faithful will be able to enjoy our Pure UBU and Pure Gold brands, with Pure Gold being an appropriate tipple for fans of the ‘men in black and gold.’

Andy Gibb, Managing Director of the Ricoh Arena kindly offered: “Purity has developed a regional and national reputation for providing high-caliber craft beers from their headquarters in nearby Warwickshire and, just like the Ricoh Arena, are constantly looking to develop new markets.

“This partnership is a perfect fit for both parties and their beers will be really popular with visitors to the Ricoh Arena.”

Luke Organ, Group Commercial Director, Wasps, said: “We are proud to partner with a craft brewery which is highly respected for its attention to detail, quality of product and strength of brand.

“Since arriving at the Ricoh Arena, we have conducted many fan surveys and a recurring request has been for a wider range of ales. We are delighted to have fulfilled this request, partnering with one of the most popular and successful breweries in the Midlands and we have no doubt Wasps supporters and visitors to the Ricoh Arena will be delighted with the extensive range of ales that Purity will be supplying.”

Our MD Paul Halsey – “A partnership between Purity and the Ricoh Arena is all about creating the perfect event day experience and reflects our belief in a more discerning beer drinking public. Working with Wasps and the Ricoh Arena is testament to the ongoing success of our original mission, which is to brew great beer without prejudice, with a conscience and with a consistency and an attention to detail, which is second to none.

“We are delighted that so many people are going to get to try Pure Gold and Pure UBU in tip-top competition. Craft beer has been much heralded in the press in recent years and the movement is extraordinarily dynamic. It has long been argued that craft beer is all about small scale brewing, but at Purity we don’t believe that to be the case.

“For us craft brewing is about using the finest ingredients and taking care of the beer you make. It is not scale dependent and as such we are proud to lead the charge into such a partnership and deliver great beer to the masses. We have seen how much value craft beer has added to the supporter experience with the likes of the Seattle Mariners, San Francisco Giants and the Portland Timbers in the US and want to emulate and surpass that. It is a truly exciting time for Purity Brewing Co. and reflects the forward thinking and ambitious approach being adopted by the Ricoh Arena and Wasps.”

Purity, which will be on sale for all events at the arena, joins the brand family which includes; RICOH, Land Rover, EMC2, E.ON, DS Smith, Under Armour, Pins & Stripes, Majestic and Causeway.

Purity Brewing Co. & Wasps Rugby
Purity Brewing & Ricoh Arena – Cask Marque
The Awards Keep Coming
Purity Gears Up For The New Season
Ricoh Arena and Wasps toast new partnership with Purity Brewing Co.