Terms and Conditions

Terms and Conditions

Terms and Conditions

Terms and Conditions

The following terms and conditions apply to the use of Purity Brewing Co’s website. Please read carefully. By accessing this website you are deemed to have agreed to the following terms and conditions.

The terms ‘Purity Brewing Co’, ‘Purity’, ‘us’, ‘our’ and ‘we’ refer to Purity Brewing Company Limited, the owner of this website, whose registered office is:

The Brewery, Upper Spernall Farm, off Spernal Lane, Alcester, Warwickshire, B49 6JF, UK.

Registered in England No. 04879372

Contact Details

Telephone: +44 (0) 1789 488007

Email: sales@puritybrewing.com

The terms ‘you’ and ‘your’ refer to the user, viewer or visitor of this website.

The terms ‘website’ and ‘site’ refer to puritybrewing.com.

Visitors to this site should also read our Privacy and Cookies Policy.

Any orders placed using our online shop will be bound to additional terms and conditions.

If you have any questions about our terms and conditions then please contact Purity using the above contact details. If you do not wish to accept these terms and conditions you should not use this site.

The use of this website is subject to the following terms and conditions:

1. Age-Restriction
2. Privacy and Cookies
3. User-Generated Content and Conduct
4. Registration
5. Third Party Websites
6. Intellectual Property
7. Liability
8. Transfer of Rights
9. Disclaimer
10. Governing Law

1. Age-Restriction

The content of this site refers to the production and sale of alcohol. You may only use our site if you comply with the relevant alcohol age-restriction legislation of your location. For example, UK based visitors must be 18 years or over.

2. Privacy and Cookies

You can find out more about how we store and use your personal data in our Privacy and Cookies Policy, which forms part of these terms and conditions.

3. User-Generated Content and Conduct

Registered Users have the option to post feedback to our site in clearly designated spaces. Other than personally identifiable information and data protected within our Privacy and Cookies Policy, any material you post to this website will be considered non-confidential. You are prohibited from posting any material:

• that is threatening, defamatory, obscene, indecent, seditious, offensive, pornographic, abusive, liable to incite racial hatred, discriminatory, menacing, scandalous, inflammatory, blasphemous, in breach of confidence, in breach of privacy or which may cause annoyance or inconvenience;

• for which you have not obtained all necessary licences and/or approvals;

• which constitutes or encourages conduct that would be considered a criminal offence, give rise to civil liability, or otherwise be contrary to the law of or infringe the rights of any third party, in the UK or any other country in the world; or

• which is technically harmful (including, without limitation, computer viruses, logic bombs, Trojan horses, worms, harmful components, corrupted data or other malicious software or harmful data).

You may not misuse this website and we will cooperate with and law enforcement authorities requesting us to disclose the identity or locate anyone posting any material in breach of the above.

4. Registration

The majority of this site is accessible without registration. If you wish to purchase our goods and services or leave feedback you will be required to register with us. Registration can only be accepted if you are over 18 years of age and are registering as an individual.

The security of passwords is the responsibility of the registrant. If you suspect someone else knows your password we recommend you change it immediately. This can be done in the Edit tab of ‘Your Account’ page, which is accessible via the login panel in the site’s header. If you forget your password you can reset it using the link in the login panel. We may suspend or cancel your registration if you breach of our terms and conditions.

5. Third Party Websites

Links to or from external websites from this site are provided for convenience only and are not endorsements by us. We accept no responsibility for the content or availability of external sites. Users who decide to access these sites via our links do so at their own risk.

You may link to this site provided that you do not alter the appearance or content, imply we endorse any products or services that are not our own, misrepresent your relationship with us, or present any false information about us. In addition you must only link from a website that you own, which does not contain distasteful, offensive or controversial content, infringes any intellectual property rights or does not comply with all applicable laws and regulations.

6. Intellectual Property

The content of this website is the copyright of Purity Brewing Company Limited. Pages of this site may be printed or downloaded if in full, unmodified and our copyright or trademark notice is included in all copies. Our content must not be permanently stored or used by others for commercial gain. No part of this website may be reproduced without our prior written permission.

7. Liability

Nothing in these terms and conditions is intended to limit or exclude any liability on the part of Purity Brewing Company Limited for fraud or for negligence causing death or personal injury or to the extent that applicable law prohibits such exclusion or limitation. We take reasonable care to ensure the content of our site is accurate when posted. We do not accept liability for any errors or omissions on this site or for any loss or damages arising from using this site. We do not warrant that the use of this site will be without delay or free from errors, omissions or viruses. Your use of any information or materials on this site is entirely at your own risk, for which we shall not be liable.

8. Transfer of Rights

You may not assign, sub-licence or otherwise transfer any of your rights and obligations in the terms and conditions to any other person.

9. Disclaimer

We reserve the right to make changes to these terms and conditions, the content of our website or to suspend or terminate the provision of this website at any time, without notice and for any reason. Any changes to the terms and conditions will be made on this page.

10. Governing Law

These terms and conditions are governed by and construed in accordance with the laws of England and Wales. Unauthorised use of this site may give rise to a claim for damages and / or be a criminal offence.

Copyright © Purity Brewing Company Limited 2012. All rights reserved. This material is for personal use only. Use of this website constitutes acceptance of our Terms and Conditions and our Privacy Policy.

Purity: Aston Villa Football Club Competition April 2022

06/04/22 at 17:30pm to 08/04/22 at 18:00pm
Terms and Conditions

Promoters: Aston Villa Football Club Limited, Villa Park, Birmingham, B6 6HE (Registered company number 3375789) (“Aston Villa”) and Purity Brewing Company Limited, The Brewery, Upper Spernall Farm, Spernall Lane, Great Alne, Worcester, Warwickshire, B49 6JF (registered company number 04879372) (“Purity”).

1.    ELIGIBILITY. This Competition is open to any person aged 18 or over and resident in the United Kingdom at the time of entry.

Employees of Aston Villa or Purity (or any affiliates, subsidiaries, advertising or promotion agencies) are not eligible to enter, nor are members of these employees’ families (defined as parents, children, siblings, spouse and life partners).

2. HOW TO ENTER. There will be one way to enter the Competition, as follows:

(i)                Voting on the Aston Villa Football Club Twitter profile



To enter the Competition you should vote on the relevant poll on the Aston Villa Football club twitter profile.


In order to win the Competition, the winner will be chosen at random from the pool of voters of the winning can design, and will receive the first case of the cans.


Only one entry per person per Twitter account is permitted. Multiple entries will not be counted and will not increase your chances of winning.

Entry constitutes full and unconditional acceptance of these Terms and Conditions. Neither Aston Villa or Purity are responsible for lost, corrupted or delayed entries. Aston Villa and/or Purity reserve the right to disqualify anyone who they believe has violated these Terms and Conditions.

3. COMPETITION PERIOD. The Competition Period is as follows:

From 06/04/22 at 17:30pm to 08/04/22 at 18:00pm

4. USE OF YOUR ENTRY. Your personal data will be used by Aston Villa and / or Purity only for the operation of this Competition and not for any marketing purposes. If you are a winner of the Competition, you agree that Purity may use your name and town or county of residence to announce the winner of this Competition on Purity social media channels and that Purity may display a copy of the winning photograph on its social media channels. Personal data will be deleted once the Competition winners have been selected and the Prizes dispatched.

5. PRIZES. There will be 1 Prize to be awarded:

  • One case of Aston Villa Purity Ale

Prizes are as stated and are not transferable. No cash alternatives available. Purity reserves the right to substitute any Prize with a Prize of equal or greater value. There is a limit of one prize per person.

Prizes may be considered as a taxable benefit to the winner. The winner will be directly responsible for accounting for and paying to HMRC, or other relevant tax authority, any tax liability arising on their prize. Please contact marketingteam@avfc.co.uk for any query related to the taxable amount for reporting to HMRC, or other relevant tax authority.

6. SELECTION OF THE WINNERS. All valid entries will be submitted as per the rules in the “How To Enter” section.

There will be 1 Competition winner. There is a limit of one prize per person.

The Competition winner will be a person picked at random who has voted for the winning can design.

The winner will be notified (which may be via a public announcement on Purity’s website, social media channels or other relevant channel) on or before 31/5/22 and asked to message Purity with further contact details (if necessary). If a potential winner of a Prize has not confirmed receipt of the notification on or before 07/6/22, or is not eligible to enter the Competition or receive the Prize (for any reason), Purity reserves the right to either (i) select an alternative winner on the same basis as described above (who will be given a reasonable deadline to respond); or (ii) not award the Prize.

The winner may be asked to provide identification and proof of address proving their eligibility before they are entitled to receive the Prize. Winners may be required to participate in further publicity or advertising.

Unless otherwise agreed, the Prizes will be delivered to the winner by post.

Accepting the Prize constitutes acceptance of these terms and conditions. Notwithstanding this, if a winner does not confirm agreement and acceptance of these terms and conditions, Purity reserves the right to withdraw the Prize and select an alternative winner on the same basis as described above.

7. OTHER. No correspondence will be entered into regarding either this Competition or these Terms and Conditions. In the unlikely event of a dispute, Purity’s decision shall be final. Aston Villa and Purity reserve the right to amend, modify, cancel or withdraw this Competition at any time but only before the delivery of any prize, without notice.

Participants in this Competition agree that Aston Villa and/or Purity will have no liability whatsoever for any injuries, costs, damage, disappointment or losses of any kind resulting in whole or in part, directly or indirectly from acceptance, misuse or use of a prize, or from participation in this Competition. Nothing in this clause shall limit Aston Villa’s and/or Purity’s liability in respect of death or personal injury arising out of their own negligence or liability arising out of Aston Villa’s and/or Purity’s fraud.

Aston Villa and Purity cannot guarantee the performance of any third party and shall not be liable for any act or default by a third party.

Insofar as is permitted by law, Aston Villa, Purity, their agents or distributors will not in any circumstances be responsible or liable to compensate the winner or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the prize except where it is caused by the negligence of Aston Villa, Purity, their agents or distributors or that of their employees. Your statutory rights are not affected

These terms and conditions shall be governed by English law, and the parties submit to the non-exclusive jurisdiction of the courts of England and Wales.

8. SPIRIT OF THE COMPETITION. If an entrant attempts to compromise the integrity or the legitimate operation of this Competition by hacking or by cheating or committing fraud in ANY way, we may seek damages from that entrant to the fullest extent permitted by law. Further, we may, in our absolute discretion, disqualify that entrant’s entry to this Competition and may ban the entrant from participating in any of our future promotions, so please play fairly. 


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© Purity Brewing Co
Registered No: 04879372 2015

Brewery Website Design & Animation by Lemontop Creative

© Purity Brewing Co
Registered No: 04879372 2015

Website & Animation by Lemontop Creative

Pure Reward logo

Welcome to Pure Rewards.

Hi there,

As a valued customer, we’d like to give something back to you every time you spend with us. So whilst you’re treating yourself to your favourite Purity real ales, lagers and cider, you can collect 4 points for every £1 you spend.

How it works:

Sign up to Pure Rewards today, buy your favourite Purity products and earn points instantly!

Collect 4 points for every £1 you spend on Purity products, no third party products for example; Gin, Maissel Weisse etc

Be the first to hear about our latest releases, promotions and events.

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