SUSTAINABLE MANUFACTURER OF THE YEAR
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by Ian Parkes

More honours for Purity as brewery named Sustainable Manufacturer of the Year

When Purity Brewing Company set out in 2005, the mission was simple: brew great beer without prejudice, with a conscience and with a consistency and an attention to detail, which is second to none.

This week, those values have been recognised at the Insider – Made in the Midlands Awards ceremony at the NEC, and it’s pure joy as Purity adds ‘Sustainable Manufacturer of the Year’ to its ever-growing haul of awards. The award also means Purity will now go on to the national ceremony in Liverpool in July.

Based on a working farm in the heart of the beautiful Warwickshire countryside, Purity is driven to be aware of its environment. The brewery practices are designed to be environmentally friendly and in some cases environmentally enriching, as is the case with its unique wetland system, where waste water is filtered and returned clean to the local river.

The Insider award recognises a range of sustainable methods and practices the brewery prides itself on, such as heat exchange and steam capture technologies which have been integrated into the brewhaus.

Whilst most brewers use five pints of water for every beer, Purity’s savings on water consumption put them in the industry leading standards bracket, with the brewery using just three pints of water to brew its award winning pints.

In 2013, Purity installed a brand new brewing system at a cost of £1,500,000. This investment was made to increase the yield derived from its raw brewing ingredients and as such, the

brewery has seen yields of malts and hops increase, reducing both its demands on natural resources and its carbon footprint thanks to its efficient brewing processes.

Other initiatives include spent grains used as feed for the cattle on local farms and spent hops used as fertiliser.

Purity MD, Paul Halsey, comments: “Improved efficiency through industry leading innovation, that’s the driving force in everything we do here at the brewery and I’m extremely proud that we have been named sustainable manufacturer of the year. In the next twelve months, Purity will continue to use the same practices we have established over the past 10 years whilst working to get as many efficiency improvements out of the system as we can without compromising the quality of the product and integrity of the business.”

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Ian Parkes
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